Ads & traffic
Job-title targeting
We show ads to CEOs, marketing directors, Heads of IT — precisely those who make the decisions.
Lead Gen Forms
The form fills with LinkedIn profile data in one click — higher conversion, shorter lead path.
Industry & company size
We filter by industry, headcount and country — paying only for the right segment.
Content campaigns
Sponsored Content, Message Ads and Document Ads build trust and warm up the audience toward a deal.
We reach professionals and decision-makers by job title, industry, company and business size.
LinkedIn Ads is the leading B2B marketing channel: professional audience, precise targeting by job title and industry, Lead Gen Forms without a landing page. Cost per click is higher than Google or Meta, but B2B lead quality is incomparably better.
Job-title targeting
We show ads to CEOs, marketing directors, Heads of IT — precisely those who make the decisions.
Lead Gen Forms
The form fills with LinkedIn profile data in one click — higher conversion, shorter lead path.
Industry & company size
We filter by industry, headcount and country — paying only for the right segment.
Content campaigns
Sponsored Content, Message Ads and Document Ads build trust and warm up the audience toward a deal.
Quick answer
LinkedIn B2B advertising is targeted campaigns reaching LinkedIn's professional audience by job title, industry, company size and decision-makers. Cost per click is higher than Google or Meta, but Lead Gen Forms deliver quality B2B leads without a separate landing page. Launching the first campaign takes 1–2 weeks. Request a quote — we reply within 24–48 hours.
This page explains LinkedIn advertising for B2B companies across Spain. We cover how targeting by job title, industry and company size works, how LinkedIn Ads differs from Google and Meta, which formats perform best in B2B and how to reduce cost per lead without sacrificing quality. LinkedIn is the only platform where you can precisely reach decision-makers by professional attributes: job title, company, seniority, industry. Lead Gen Forms let you capture contacts directly inside LinkedIn without sending users to an external site. Below you will find a step-by-step campaign launch plan, a reference for costs and formats, LinkedIn Marketing Solutions' expert position and answers to common questions. At the end — our "Ads & traffic" packages with real prices and related services.
The key mistake in LinkedIn Ads is launching an ad to a broad audience and being surprised by a high cost per lead. The right path: first define the decision-maker profile precisely — job title, industry, company size, seniority — and build a narrow but relevant segment. LinkedIn offers unique professional filters that exist neither in Google nor in Meta. Only then choose the format: Sponsored Content for content warm-up or Lead Gen Forms for direct contact capture.
Average cost per click in LinkedIn Ads for B2B in Europe is €4–8, and cost per lead via Lead Gen Forms ranges from €20–80 depending on industry and segment narrowness. This is higher than Google or Meta, but LinkedIn B2B leads convert into deals significantly better because they reach real decision-makers. Setup budget depends on the number of campaigns and copywriting volume; exact "Ads & traffic" packages are in the block below.
| Format | Objective | Avg CPL | Who it fits |
|---|---|---|---|
| Sponsored Content | Content warm-up, awareness | €30–60 | B2B with long sales cycle |
| Lead Gen Forms | Direct decision-maker contact capture | €20–50 | Demo, webinars, whitepaper |
| Message Ads | Personal LinkedIn message | €25–70 | Targeted outreach to a narrow decision-maker segment |
Google and Meta target by interests, demographics and behaviour — that works for B2C but does not let you find, say, a "CFO at a 50–200-employee technology company". LinkedIn knows the job title, company, industry, seniority and education of every user from their professional profile. That is what makes LinkedIn Ads an indispensable B2B tool: ads reach people with real authority to make purchasing decisions.
Expert opinion
«LinkedIn is the leading B2B marketing channel: it provides access to a professional audience and decision-makers with targeting by job title, industry and company that doesn't exist on any other network.»
In short
LinkedIn Ads is the only channel where you can precisely reach decision-makers by job title, industry, company size and seniority. Cost per click is higher than Google and Meta, but B2B lead quality is incomparably better: you pay for real decision-makers, not a random audience. Lead Gen Forms shorten the lead path — the contact is captured directly inside LinkedIn without leaving the platform. Content campaigns via Sponsored Content and Document Ads warm up the audience and build expert positioning. Launching the first campaign takes 1–2 weeks; optimisation is an ongoing process. Request a quote — we will prepare a strategy and estimate for "Ads & traffic" within 24–48 hours.
Ads & traffic
Paid ads on Google Ads, Meta, TikTok, YouTube. Setup, management, reporting. We bring targeted customers within your budget.
Ad management subscription. Your ad budget is separate. All prices include 21% VAT.
All prices include VAT (21%).
A short brief — we’ll come back with a plan and quote within 24–48 h. No pressure.
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