Ads & traffic
We reach professionals and decision-makers by job title, industry, company and business size.
LinkedIn Ads is the leading B2B marketing channel: professional audience, precise targeting by job title and industry, Lead Gen Forms without a landing page. Cost per click is higher than Google or Meta, but B2B lead quality is incomparably better.
LinkedIn B2B advertising is targeted campaigns reaching LinkedIn's professional audience by job title, industry, company size and decision-makers. Cost per click is higher than Google or Meta, but Lead Gen Forms deliver quality B2B leads without a separate landing page. Launching the first campaign takes 1-2 weeks. Request a quote and we reply within 24-48 hours.
Here we explain the professional network advertising for B2B companies across Spain. We cover how targeting by job title, industry and company size works, how LinkedIn Ads differs from Google and Meta, which formats perform best in B2B and how to reduce cost per lead without sacrificing quality. LinkedIn is the only platform where you can precisely reach decision-makers by professional attributes: job title, company, seniority, industry. Lead Gen Forms let you capture contacts directly inside LinkedIn without sending users to an external site. Below you will find a step-by-step campaign launch plan, a reference for costs and formats, LinkedIn Marketing Solutions' expert position and answers to common questions. At the end, our "Ads & traffic" packages with real prices and related services.
The key mistake in LinkedIn Ads is launching an ad to a broad audience and being surprised by a high cost per lead. The right path is different: first define the decision-maker profile precisely (job title, industry, company size, seniority) and build a narrow but relevant segment. LinkedIn offers unique professional filters that exist neither in Google nor in Meta. Only then choose the format: Sponsored Content for content warm-up or Lead Gen Forms for direct contact capture.
Average cost per click in LinkedIn Ads for B2B in Europe is €4-8, and cost per lead via Lead Gen Forms ranges from €20-80 depending on industry and segment narrowness. This is higher than Google or Meta, but LinkedIn B2B leads convert into deals significantly better because they reach real decision-makers. Setup budget depends on the number of campaigns and copywriting volume; exact "Ads & traffic" packages are in the block below.
| Format | Objective | Avg CPL | Who it fits |
|---|---|---|---|
| Sponsored Content | Content warm-up, awareness | €30-60 | B2B with long sales cycle |
| Lead Gen Forms | Direct decision-maker contact capture | €20-50 | Demo, webinars, whitepaper |
| Message Ads | Personal LinkedIn message | €25-70 | Targeted outreach to a narrow decision-maker segment |
Google and Meta target by interests, demographics and behaviour: that works for B2C but does not let you find, say, a "CFO at a 50-200-employee technology company". LinkedIn knows the job title, company, industry, seniority and education of every user from their professional profile. That is what makes LinkedIn Ads an indispensable B2B tool: ads reach people with real authority to make purchasing decisions.
«LinkedIn is the leading B2B marketing channel: it provides access to a professional audience and decision-makers with targeting by job title, industry and company that doesn't exist on any other network.»
LinkedIn Ads is the only channel where you can precisely reach decision-makers by job title, industry, company size and seniority. Cost per click is higher than Google and Meta, but B2B lead quality is incomparably better: you pay for real decision-makers, not a random audience. Lead Gen Forms shorten the lead path: the contact is captured directly inside LinkedIn without leaving the platform. Content campaigns via Sponsored Content and Document Ads warm up the audience and build expert positioning. Launching the first campaign takes 1-2 weeks; optimisation is an ongoing process. Request a quote and we will prepare a strategy and estimate for "Ads & traffic" within 24-48 hours.
Ads & traffic
Paid ads on Google Ads, Meta (Facebook and Instagram), LinkedIn and YouTube, from €250 a month for management. Setup, spend and bid control, and a report with the cost per lead. First requests come from the first month.
The price covers agency work; you pay the ad budget straight to the platforms and see it in your own account. Accounts, campaigns, audiences and creatives stay yours: if you leave, you take everything with you. We count leads and what they cost, not clicks: money in versus money out. The same work bought piece by piece would cost roughly twice as much.
A short brief, and we’ll come back with a plan and quote within 24-48 h. No pressure.
These are paid ads on the professional network shown to professionals and decision-makers filtered by job title, industry, company and seniority. Unlike Google or Meta, LinkedIn knows each user's real professional data from their work profile. For B2B this means showing ads to the very people who make the purchase decision.
Google Ads shows ads to people already searching for your product (intent-based). LinkedIn Ads reaches the right professionals even before they start searching, by job title and industry. LinkedIn costs more but lets you reach decision-makers at an earlier funnel stage.
These are native LinkedIn forms that auto-fill with the user's profile data when they click the ad. The user doesn't need to visit a website or type anything, so conversion to lead is significantly higher than a standard landing page.
LinkedIn requires a minimum of €10 per day per campaign. In practice, for a B2B test a budget of €500-1000 per month is recommended: enough to collect meaningful data and optimise the campaign. Smaller budgets don't provide enough data for decision-making.
The European average cost per lead via Lead Gen Forms is €20-80 depending on industry and segment narrowness. In highly competitive industries (finance, SaaS, legal) CPL can reach €100-150. This is higher than Meta or Google, but the conversion of these leads into deals is considerably higher.
For direct lead capture Lead Gen Forms deliver the best results. For warm-up and content marketing, use Sponsored Content and Document Ads (downloadable material). Message Ads are effective for targeted work with a narrow decision-maker segment. All formats should be tested within a pilot budget.
We manage projects in Russian, Spanish and English, the studio's three working languages. Ad copy, forms and reports are created in your preferred language, and support too. Ad copy is written by a person, not auto-translated, so it sounds natural in every language.
Yes, if the average deal value justifies the cost per lead. LinkedIn works well for SaaS, IT services, consulting, legal and financial services, industrial equipment and B2B distribution. If the deal value is low, LinkedIn may be too expensive; in that case it's better to start with Google Ads.
Key metrics: CPL (cost per lead), CTR (click-through rate), Lead Gen Form conversion, pipeline cost (deals in funnel) and ROI. We connect LinkedIn Campaign Manager data with your CRM via UTM tags and track the path from click to closed deal.
The service includes: objective and audience audit, Campaign Manager setup, segment creation by job title and industry, ad copywriting, Lead Gen Form setup, UTM tagging, launch, optimisation every 7 days and a report every 30 days with recommendations. The ad budget is paid separately, directly to LinkedIn.
