Verified qualification
Studio certifications.
Nine current certificates from Google, Microsoft, HubSpot and Semrush. Each one is verified through a link at the body that issued it, not by our word.
The exams were passed by the studio founder, Evgenii Slepinin. Google and Microsoft certificates are valid for one year, after which the exam is retaken.
What this means for a client.
- The exam checks knowledge, not experience
- A certificate confirms the specialist knows the tool to the platform’s required level. Results come from the work, not the badge: a certificate is the floor, not a promise of growth.
- Setup by the platform’s own rules
- Campaigns, analytics and markup are set up the way Google or Microsoft themselves describe. That removes the usual losses: unrecorded conversions, wrong attribution, budget burnt on automated strategies with no data.
- Current topics, not last year’s
- Two of the nine certificates cover visibility in AI answers: HubSpot’s AEO Fundamentals and Semrush’s AI Search Operating System. This is the area where rules change faster than books get published.
- You can check it yourself
- Every card links to the verification page at Google, Credly, HubSpot or Semrush. It shows the name, issue date and validity, so you do not have to take our word for it.
Current certificates.
Google Analytics Certification
Google Skillshop·Google's official training platform
Google Analytics 4 exam: setting up a property for a site or app, collecting the data the business needs, reports and the statistics decisions are made on.
- Issued
- 24 September 2026
- valid until
- 24 September 2027
Evgenii Slepinin, founder of SEO7
Verify the certificate
Google Ads Measurement Certification
Google Skillshop·Google's official training platform
Advertising measurement exam: conversion tracking, the link between Google Ads and Google Analytics, attribution models and decisions based on data rather than gut feel.
- Issued
- 23 September 2026
- valid until
- 23 September 2027
Evgenii Slepinin, founder of SEO7
Verify the certificate
Google Ads Search Certification
Google Skillshop·Google's official training platform
Search advertising exam: keyword research, campaign structure, smart bidding and optimising ads for leads rather than clicks.
- Issued
- 24 September 2026
- valid until
- 24 September 2027
Evgenii Slepinin, founder of SEO7
Verify the certificate
Google AI-Powered Performance Ads Certification
Google Skillshop·Google's official training platform
Performance Max exam: one campaign across all Google channels, AI-side automation and tuning it to a specific business goal.
- Issued
- 24 September 2026
- valid until
- 24 September 2027
Evgenii Slepinin, founder of SEO7
Verify the certificate
Microsoft Advertising Search Certification
Microsoft Advertising·Microsoft Advertising Learning Lab
Advertising exam for Bing and the Microsoft network: campaign structure, automated bidding, importing from Google Ads and LinkedIn audience targeting.
- Issued
- 24 September 2026
- valid until
- 24 September 2027
Evgenii Slepinin, founder of SEO7
Verify the certificate
Microsoft Advertising Retail Certification
Microsoft Advertising·Microsoft Advertising Learning Lab
Product advertising exam: the Microsoft Merchant Center feed, product ads, campaigns for an online store and working with the catalogue.
- Issued
- 25 September 2026
- valid until
- 25 September 2027
Evgenii Slepinin, founder of SEO7
Verify the certificate
Microsoft Advertising Performance Max
Microsoft Advertising·Microsoft Advertising Learning Lab
Performance Max campaigns on real scenarios: audience signals, asset groups and optimising towards a goal with Microsoft’s automation.
- Issued
- 25 September 2026
Evgenii Slepinin, founder of SEO7
Verify the certificate
AEO Fundamentals
HubSpot Academy·HubSpot training academy
Answer engine optimisation: how AI discovers and parses a page, how to measure brand visibility in answers and how to structure text so it gets cited.
- Issued
- 24 September 2026
- valid until
- 23 October 2028
Evgenii Slepinin, founder of SEO7
Verify the certificate
AI Search Operating System
Semrush Academy·Semrush training academy
A course on how AI search works: where language models take their sources from, why they pick certain brands and what to change on a site to appear in answers.
- Issued
- 24 September 2026
Evgenii Slepinin, founder of SEO7
Verify the certificateNeed a specialist with this qualification?
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