Verified qualification
Studio certifications.
Fifteen current certificates from Google, Microsoft, HubSpot, Semrush and Anthropic. Each one is verified through a link at the body that issued it, not by our word.
The exams were passed by the studio founder, Evgenii Slepinin. Google and Microsoft certificates are valid for one year, after which the exam is retaken.
In brief: SEO7.ES holds 15 current certificates: Google Ads and Analytics, Microsoft Advertising, HubSpot, Semrush and Anthropic. The exams were passed by the studio founder, Evgenii Slepinin. Google and Microsoft certificates last 12 months and are retaken, and every certificate can be verified through a link at the body that issued it.
What does this mean for a client?
- The exam checks knowledge, not experience
- A certificate confirms the specialist knows the tool to the platform’s required level. Results come from the work, not the badge: a certificate is the floor, not a promise of growth.
- Setup by the platform’s own rules
- Campaigns, analytics and markup are set up the way Google or Microsoft themselves describe. That removes the usual losses: unrecorded conversions, wrong attribution, budget burnt on automated strategies with no data.
- Current topics, not last year’s
- Two of the fifteen certificates cover visibility in AI answers: HubSpot’s AEO Fundamentals and Semrush’s AI Search Operating System. This is the area where rules change faster than books get published.
- You can check it yourself
- Every card links to the verification page at Google, Credly, HubSpot or Semrush. It shows the name, issue date and validity, so you do not have to take our word for it.
Which certificates are current?
Google Analytics Certification
Google Skillshop·Google's official training platform
Google Analytics 4 exam: setting up a property for a site or app, collecting the data the business needs, reports and the statistics decisions are made on.
- Issued
- 24/09/2026
- valid until
- 24/09/2027
Evgenii Slepinin, founder of SEO7
Verify the certificate
Google Ads Measurement Certification
Google Skillshop·Google's official training platform
Advertising measurement exam: conversion tracking, the link between Google Ads and Google Analytics, attribution models and decisions based on data rather than gut feel.
- Issued
- 23/09/2026
- valid until
- 23/09/2027
Evgenii Slepinin, founder of SEO7
Verify the certificate
Google Ads Search Certification
Google Skillshop·Google's official training platform
Search advertising exam: keyword research, campaign structure, smart bidding and optimising ads for leads rather than clicks.
- Issued
- 24/09/2026
- valid until
- 24/09/2027
Evgenii Slepinin, founder of SEO7
Verify the certificate
Google AI-Powered Performance Ads Certification
Google Skillshop·Google's official training platform
Performance Max exam: one campaign across all Google channels, AI-side automation and tuning it to a specific business goal.
- Issued
- 24/09/2026
- valid until
- 24/09/2027
Evgenii Slepinin, founder of SEO7
Verify the certificate
Microsoft Advertising Search Certification
Microsoft Advertising·Microsoft Advertising Learning Lab
Advertising exam for Bing and the Microsoft network: campaign structure, automated bidding, importing from Google Ads and LinkedIn audience targeting.
- Issued
- 24/09/2026
- valid until
- 24/09/2027
Evgenii Slepinin, founder of SEO7
Verify the certificate
Microsoft Advertising Retail Certification
Microsoft Advertising·Microsoft Advertising Learning Lab
Product advertising exam: the Microsoft Merchant Center feed, product ads, campaigns for an online store and working with the catalogue.
- Issued
- 25/09/2026
- valid until
- 25/09/2027
Evgenii Slepinin, founder of SEO7
Verify the certificate
Microsoft Advertising Display & Video Certification
Microsoft Advertising·Microsoft Advertising Learning Lab
Display and video advertising exam for the Microsoft network: banner and video formats, audiences, campaign setup and reach measurement.
- Issued
- 25/09/2026
- valid until
- 25/09/2027
Evgenii Slepinin, founder of SEO7
Verify the certificate
Microsoft Advertising Certified Expert
Microsoft Advertising·Microsoft Advertising Learning Lab
Microsoft Advertising expert status: awarded for passing three exams, in search, display and video, and retail advertising.
- Issued
- 25/09/2026
- valid until
- 24/09/2027
Evgenii Slepinin, founder of SEO7
Verify the certificate
Microsoft Advertising Performance Max
Microsoft Advertising·Microsoft Advertising Learning Lab
Performance Max campaigns on real scenarios: audience signals, asset groups and optimising towards a goal with Microsoft’s automation.
- Issued
- 25/09/2026
Evgenii Slepinin, founder of SEO7
Verify the certificate
AEO Fundamentals
HubSpot Academy·HubSpot training academy
Answer engine optimisation: how AI discovers and parses a page, how to measure brand visibility in answers and how to structure text so it gets cited.
- Issued
- 24/09/2026
- valid until
- 23/10/2028
Evgenii Slepinin, founder of SEO7
Verify the certificate
AI Search Operating System
Semrush Academy·Semrush training academy
A course on how AI search works: where language models take their sources from, why they pick certain brands and what to change on a site to appear in answers.
- Issued
- 24/09/2026
Evgenii Slepinin, founder of SEO7
Verify the certificate
Building with the Claude API
Anthropic Education·Anthropic Academy on Skilljar
Anthropic course on building with the Claude API: prompts and their evaluation, tool use, RAG, prompt caching, MCP servers and agent architecture.
- Issued
- 25/09/2026
Evgenii Slepinin, founder of SEO7
Verify the certificateClaude Code in Action
Anthropic Education·Anthropic Academy on Skilljar
Anthropic course on long, hands-off Claude Code sessions: planning and steering the work, CLAUDE.md and skills, hooks, scheduled runs and verifying the result.
- Issued
- 25/09/2026
Evgenii Slepinin, founder of SEO7
Verify the certificateAI Fluency for Small Businesses
Anthropic Education·Anthropic Academy on Skilljar
Anthropic course for small businesses: working with AI through the 4D framework (delegation, description, discernment, diligence) in customer work, back office and leadership.
- Issued
- 25/09/2026
Evgenii Slepinin, founder of SEO7
Verify the certificateIntroduction to Model Context Protocol
Anthropic Education·Anthropic Academy on Skilljar
Anthropic course on the Model Context Protocol: MCP servers and clients in Python, tools, resources and prompts, architecture and client-server messaging.
- Issued
- 25/09/2026
Evgenii Slepinin, founder of SEO7
Verify the certificateWhen were the certificates issued and how long are they valid?
| Certificate | Issued | Valid until |
|---|---|---|
| Google Analytics Certification | 24/09/2026 | 24/09/2027 |
| Google Ads Measurement Certification | 23/09/2026 | 23/09/2027 |
| Google Ads Search Certification | 24/09/2026 | 24/09/2027 |
| Google AI-Powered Performance Ads Certification | 24/09/2026 | 24/09/2027 |
| Microsoft Advertising Search Certification | 24/09/2026 | 24/09/2027 |
| Microsoft Advertising Retail Certification | 25/09/2026 | 25/09/2027 |
| Microsoft Advertising Display & Video Certification | 25/09/2026 | 25/09/2027 |
| Microsoft Advertising Certified Expert | 25/09/2026 | 24/09/2027 |
| Microsoft Advertising Performance Max | 25/09/2026 | no expiry |
| AEO Fundamentals | 24/09/2026 | 23/10/2028 |
| AI Search Operating System | 24/09/2026 | no expiry |
| Building with the Claude API | 25/09/2026 | no expiry |
| Claude Code in Action | 25/09/2026 | no expiry |
| AI Fluency for Small Businesses | 25/09/2026 | no expiry |
| Introduction to Model Context Protocol | 25/09/2026 | no expiry |
“Before they decide, clients ask the same six questions: what it costs, how long until results, whether we guarantee positions, how we differ from the rest, how much of their own time it takes, and what happens if we stop. An FAQ block built from invented questions instead of these answers nobody.”
What do people ask about the certificates?
Who passed the exams?
All the exams were passed by the studio founder, Evgenii Slepinin. His name appears on every verification page next to the issue date and validity, so the holder can be checked without us.
How long are the certificates valid?
Google and Microsoft certificates are valid for 12 months, after which the exam is retaken. The current Google and Microsoft ones run for another 12 months, until September 2027, HubSpot until October 2028, and course certificates do not expire. The dates of each are in the table above and on its card.
How do I verify a certificate?
Click the certificate card: it opens the verification page at the issuer, whether Google, Credly, HubSpot, Semrush or Anthropic. It shows the holder, the issue date and the validity.
Does a certificate guarantee results?
No. The exam checks knowledge of the tool to the platform's required level, and results come from the work. A certificate is the floor of qualification, not a promise of growth.
Are there AI certificates?
Yes. HubSpot's AEO Fundamentals and Semrush's AI Search Operating System cover visibility in AI answers, and 4 Anthropic courses cover working with Claude: the API, Claude Code, Model Context Protocol and AI for small businesses.
Need a specialist with this qualification?
Fill in the briefing in five minutes and we will come back with a work plan and a quote within 24 hours.