Verified qualification
Studio certifications
Fifteen current certificates from Google, Microsoft, HubSpot, Semrush and Anthropic. Each one is verified through a link at the body that issued it, not by our word.
SEO7.ES holds 15 current certificates: Google Ads and Analytics, Microsoft Advertising, HubSpot, Semrush and Anthropic. The exams were passed by the studio founder, Evgenii Slepinin. Google and Microsoft certificates last 12 months and are retaken, and every certificate can be verified through a link at the body that issued it.
What does this mean for a client?
A certificate confirms the specialist knows the tool to the platform’s required level. Results come from the work, not the badge: a certificate is the floor, not a promise of growth.
Campaigns, analytics and markup are set up the way Google or Microsoft themselves describe. That removes the usual losses: unrecorded conversions, wrong attribution, budget burnt on automated strategies with no data.
Two of the fifteen certificates cover visibility in AI answers: HubSpot’s AEO Fundamentals and Semrush’s AI Search Operating System. This is the area where rules change faster than books get published.
Every card links to the verification page at Google, Credly, HubSpot or Semrush. It shows the name, issue date and validity, so you do not have to take our word for it.
Eight advertising certificates: three Google Ads exams and five Microsoft Advertising certificates, including Certified Expert status. Search, shopping, display and video ads, Performance Max campaigns and importing campaigns from Google Ads to Bing.
Four Anthropic Academy courses: development with the Claude API, Claude Code, Model Context Protocol and working with AI in small business. The chatbots and automation the studio builds for clients are based on this.
Which certificates are current?
The exams were passed by the studio founder, Evgenii Slepinin. Google and Microsoft certificates are valid for one year, after which the exam is retaken.
Google Analytics Certification
Google Skillshop
Google's official training platform. Google Analytics 4 exam: setting up a property for a website or app, collecting the data a business needs, reports and statistics for making decisions. Issued 24.09.2026, valid until 24.09.2027. Evgenii Slepinin, founder of SEO7.
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Google Ads Measurement Certification
Google Skillshop
Google's official training platform. Ads measurement exam: conversion tracking, linking Google Ads and Google Analytics, attribution models and decisions based on data rather than gut feeling. Issued 23.09.2026, valid until 23.09.2027. Evgenii Slepinin, founder of SEO7.
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Google Ads Search Certification
Google Skillshop
Google's official training platform. Search advertising exam: keyword research, campaign structure, smart bidding and ad optimization for leads rather than clicks. Issued 24.09.2026, valid until 24.09.2027. Evgenii Slepinin, founder of SEO7.
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Google AI-Powered Performance Ads Certification
Google Skillshop
Google's official training platform. Performance Max campaigns exam: one campaign across all Google channels, AI-driven automation and setup for a specific business goal. Issued 24.09.2026, valid until 24.09.2027. Evgenii Slepinin, founder of SEO7.
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Microsoft Advertising Search Certification
Microsoft Advertising
Microsoft Advertising Learning Lab. Exam on advertising in Bing and the Microsoft partner network: campaign structure, automated bidding, import from Google Ads and working with the LinkedIn audience. Issued 24.09.2026, valid until 24.09.2027. Evgenii Slepinin, founder of SEO7.
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Microsoft Advertising Retail Certification
Microsoft Advertising
Microsoft Advertising Learning Lab. Exam on shopping ads: Microsoft Merchant Center feed, product ads, online store campaigns and product range management. Issued 25.09.2026, valid until 25.09.2027. Evgenii Slepinin, founder of SEO7.
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Microsoft Advertising Display & Video Certification
Microsoft Advertising
Microsoft Advertising Learning Lab. Exam on display and video advertising in the Microsoft network: banner and video formats, audiences, campaign setup and reach assessment. Issued 25.09.2026, valid until 25.09.2027. Evgenii Slepinin, founder of SEO7.
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Microsoft Advertising Certified Expert
Microsoft Advertising
Microsoft Advertising Learning Lab. Microsoft Advertising expert status: awarded for passing three exams, on search, display and video, and shopping ads. Issued 25.09.2026, valid until 24.09.2027. Evgenii Slepinin, founder of SEO7.
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Microsoft Advertising Performance Max
Microsoft Advertising
Microsoft Advertising Learning Lab. Performance Max campaigns reviewed on real scenarios: audience signals, asset groups and goal-based optimization with Microsoft's automation. Issued 25.09.2026. Evgenii Slepinin, founder of SEO7.
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AEO Fundamentals
HubSpot Academy
HubSpot Academy. Optimization for answer engines: how AI finds and parses a page, how to measure brand visibility in answers and how to write text so it gets cited. Issued 24.09.2026, valid until 23.10.2028. Evgenii Slepinin, founder of SEO7.
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AI Search Operating System
Semrush Academy
Semrush Academy. A course on how AI search works: where language models get their sources, why they pick some brands and what to change on a site to appear in answers. Issued 24.09.2026. Evgenii Slepinin, founder of SEO7.
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Building with the Claude API
Anthropic Education
Anthropic Academy on the Skilljar platform. Anthropic course on building with the Claude API: prompts and their evaluation, tools, RAG, prompt caching, MCP servers and agent architecture. Issued 25.09.2026. Evgenii Slepinin, founder of SEO7.
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Claude Code in Action
Anthropic Education
Anthropic Academy on the Skilljar platform. Anthropic course on long autonomous Claude Code sessions: planning and managing the work, CLAUDE.md and skills, hooks, scheduled runs and result verification. Issued 25.09.2026. Evgenii Slepinin, founder of SEO7.
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AI Fluency for Small Businesses
Anthropic Education
Anthropic Academy on the Skilljar platform. Anthropic course for small business: how to work with AI using the 4D model (delegation, task setting, critical evaluation, responsibility) in sales, back office and management. Issued 25.09.2026. Evgenii Slepinin, founder of SEO7.
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Introduction to Model Context Protocol
Anthropic Education
Anthropic Academy on the Skilljar platform. Anthropic course on the Model Context Protocol: MCP servers and clients in Python, tools, resources and prompts, architecture and message exchange between client and server. Issued 25.09.2026. Evgenii Slepinin, founder of SEO7.
Verify the certificateWhen were the certificates issued and how long are they valid?
| Certificate | Issued | Valid until |
|---|---|---|
| Google Analytics Certification | 24.09.2026 | 24.09.2027 |
| Google Ads Measurement Certification | 23.09.2026 | 23.09.2027 |
| Google Ads Search Certification | 24.09.2026 | 24.09.2027 |
| Google AI-Powered Performance Ads Certification | 24.09.2026 | 24.09.2027 |
| Microsoft Advertising Search Certification | 24.09.2026 | 24.09.2027 |
| Microsoft Advertising Retail Certification | 25.09.2026 | 25.09.2027 |
| Microsoft Advertising Display & Video Certification | 25.09.2026 | 25.09.2027 |
| Microsoft Advertising Certified Expert | 25.09.2026 | 24.09.2027 |
| Microsoft Advertising Performance Max | 25.09.2026 | no expiry |
| AEO Fundamentals | 24.09.2026 | 23.10.2028 |
| AI Search Operating System | 24.09.2026 | no expiry |
| Building with the Claude API | 25.09.2026 | no expiry |
| Claude Code in Action | 25.09.2026 | no expiry |
| AI Fluency for Small Businesses | 25.09.2026 | no expiry |
| Introduction to Model Context Protocol | 25.09.2026 | no expiry |
«Before they decide, clients ask the same six questions: what it costs, how long until results, whether we guarantee positions, how we differ from the rest, how much of their own time it takes, and what happens if we stop. An FAQ block built from invented questions instead of these answers nobody.»
Questions and answers
Who passed the exams?
All the exams were passed by the studio founder, Evgenii Slepinin. His name appears on every verification page next to the issue date and validity, so the holder can be checked without us.
How long are the certificates valid?
Google and Microsoft certificates are valid for 12 months, after which the exam is retaken. The current Google and Microsoft ones run for another 12 months, until September 2027, HubSpot until October 2028, and course certificates do not expire. The dates of each are in the table above and on its card.
How do I verify a certificate?
Click the certificate card: it opens the verification page at the issuer, whether Google, Credly, HubSpot, Semrush or Anthropic. It shows the holder, the issue date and the validity.
Does a certificate guarantee results?
No. The exam checks knowledge of the tool to the platform's required level, and results come from the work. A certificate is the floor of qualification, not a promise of growth.
Are there AI certificates?
Yes. HubSpot's AEO Fundamentals and Semrush's AI Search Operating System cover visibility in AI answers, and 4 Anthropic courses cover working with Claude: the API, Claude Code, Model Context Protocol and AI for small businesses.
What Google certificates does SEO7.ES have?
Four Google Skillshop exams: Google Analytics, ad effectiveness measurement, search campaigns and AI-powered advertising. All were passed on 23 and 24 September 2026 and are valid until September 2027.
What does the Microsoft Advertising Certified Expert status confirm?
Expert status is awarded for passing three Microsoft Advertising exams: search ads, display and video ads, and shopping ads. It was obtained on September 25, 2026 and is valid until September 24, 2027.
Why does an advertising studio need Microsoft Advertising certificates?
They confirm skills in Bing advertising and the Microsoft partner network: campaign structure, automated bidding, importing campaigns from Google Ads and the LinkedIn audience. Three exams on these topics were passed on September 24 and 25, 2026.
Are there certified product advertising skills for online stores?
Yes, this is the Microsoft Advertising certification in product ads. The exam covers the Microsoft Merchant Center feed, product ads, online store campaigns and assortment management. It is valid until September 25, 2027.
What is the HubSpot AEO Fundamentals course about?
Optimization for answer engines: how AI finds and parses a page, how to measure brand visibility in answers and how to structure text so it gets cited. The HubSpot Academy certificate is valid until October 23, 2028.
What is the Semrush AI Search Operating System course about?
About how AI search works: where language models get their sources, why they pick certain brands, and what to change on a site to appear in answers. The Semrush Academy course was completed on September 24, 2026, and has no expiration date.
Which Anthropic courses has the studio's founder completed?
Four Anthropic Academy courses on the Skilljar platform: Building with the Claude API, Claude Code in Action, AI Fluency for Small Businesses and Introduction to Model Context Protocol. All were completed on 25 September 2026 and have no expiry date.
Why do some certificates have an expiry date and others don't?
Google and Microsoft Advertising exams are valid for 12 months and are retaken; HubSpot has its own term, until October 2028. Course certificates from Semrush, Anthropic and the Microsoft Performance Max breakdown have no expiry date.
Where else on the site are these certificates shown?
The same list appears on the "About us" page and in the site footer: all three places take data from a single source, so there are no discrepancies. A separate page is needed so you can link to the qualification in a tender, a commercial proposal or an email.