Ads & traffic
Product cards in search
Google Shopping shows photo, price and store right on the results page.
AI across all channels
Performance Max distributes ads in Search, YouTube, Gmail, Maps and Display around your ROAS target.
Product feed and Merchant Center
We set up the feed, connect Google Merchant Center and get products approved.
Conversion analytics
We track sales, carts and micro-conversions — the data needed to optimise ROAS.
Product cards with photo and price in Google + AI campaigns across all channels for maximum sales.
Google Shopping displays your products with an image, price and store name directly in search — ahead of the competitor's site. Performance Max goes further: one budget, Google's AI finds the audience and distributes impressions across Search, YouTube, Gmail, Maps and Display. The foundation is a correct product feed and conversion analytics set up in Merchant Center.
Product cards in search
Google Shopping shows photo, price and store right on the results page.
AI across all channels
Performance Max distributes ads in Search, YouTube, Gmail, Maps and Display around your ROAS target.
Product feed and Merchant Center
We set up the feed, connect Google Merchant Center and get products approved.
Conversion analytics
We track sales, carts and micro-conversions — the data needed to optimise ROAS.
Quick answer
Google Shopping is product ads with photo and price in Google search, generating high ROAS for e-commerce. Performance Max extends the reach: Google's AI automatically shows ads across all channels (Search, YouTube, Gmail, Maps, Display) around a conversion goal. To launch you need a product feed in Merchant Center and conversion analytics in place. Request a quote — we reply within 24–48 hours.
This page covers Google Shopping and Performance Max campaigns for online stores across Spain. We explain how the product feed and Google Merchant Center work, how Shopping differs from standard search ads and why Performance Max is not a "black-box campaign" but a controllable tool with a target ROAS. Below you will find a step-by-step launch plan, a reference for costs and timelines, a comparison of Shopping and PMax formats, and a real excerpt from Google Ads documentation on how AI distributes the budget across channels. At the end — our "Ads & traffic" packages with real prices, related services and answers to 10 common questions. We work with online stores on WooCommerce, Shopify, PrestaShop and custom engines across Spain.
Launching Google Shopping and Performance Max involves several mandatory stages. The critical piece is a correct product feed in Google Merchant Center: that is where Google pulls data for search cards and for the Performance Max AI. Without an approved feed campaigns won't start. At the same time you need to set up conversion tracking — without it the AI cannot learn or optimise bids toward your ROAS target. After launch, the first 2–4 weeks are the algorithm learning period: avoid sudden changes to budget or settings.
Cost is made up of Merchant Center and feed setup, campaign creation and structuring, conversion analytics configuration and monthly management. The more SKUs and the more complex the product group segmentation, the higher the workload. The click budget is a separate item — it goes directly to Google and depends on the niche. Exact prices for "Ads & traffic" are in the packages block below; here is a reference for scope and timelines.
| Parameter | Standard Shopping | Performance Max |
|---|---|---|
| Channels | Google product search only | Search, YouTube, Gmail, Maps, Display |
| Bid management | Manual bids or Smart Bidding | Fully automated (Google AI) |
| Control | High: product groups, negative keywords | Limited: assets, audience signals |
| Learning period | Minimal | 2–4 weeks |
| Best for | Small catalogue, tight control | Scaling ROAS across all channels |
Performance Max is a campaign type where Google's AI takes your assets (texts, images, video, product feed) and independently decides who to show ads to, when and on which channel. The core is machine learning models that train on your account's conversion data. The more conversions accumulated, the more precisely the algorithm distributes the budget. The key metric is ROAS (revenue per euro of ad spend): you set the target ROAS and the AI optimises toward it. The minimum threshold for stable performance is around 30–50 conversions per month according to Google data.
Expert opinion
«Performance Max campaigns use Google's AI to automatically show product ads across all channels — Search, YouTube, Gmail, Maps and Display — and maximise conversions at a defined ROAS target.»
In short
Google Shopping puts your products with photo and price directly in search, delivering high ROAS thanks to the commercial intent of the query. Performance Max scales the result: one budget, Google's AI distributes impressions across Search, YouTube, Gmail, Maps and Display toward a conversion goal. The foundation of both formats is a correct product feed in Merchant Center and conversion analytics in place. Without a quality feed products won't be approved; without analytics the AI can't learn and optimise bids. Launch takes 1–3 weeks depending on catalogue size and account readiness. Request a quote — we will prepare your "Ads & traffic" plan and estimate within 24–48 hours.
Ads & traffic
Paid ads on Google Ads, Meta, TikTok, YouTube. Setup, management, reporting. We bring targeted customers within your budget.
Ad management subscription. Your ad budget is separate. All prices include 21% VAT.
All prices include VAT (21%).
A short brief — we’ll come back with a plan and quote within 24–48 h. No pressure.
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