Shadow Theatre is a modern responsive website for a training centre (coach Yana Tarasova, "Сила Сознания"). An intuitive interface, dynamic video backgrounds on the home and final pages, online payment through the website and a Telegram bot, in-depth SEO with AI markup and a strategy tuned for local and GEO search. In 3 months more than 200 people completed the training.
Client: "Сила Сознания" training centre · Website: https://yanatarasova.ru/shadowplay · Category: landing page
Technology stack
- Platform: a modern responsive web platform with UX/UI design.
- Media: dynamic video backgrounds (home and final pages).
- Payment: online payment via the web interface and a Telegram bot.
- SEO/GEO/AI: general and local SEO, GEO search, advanced markup for indexing by artificial intelligence.
- Analytics: post-launch monitoring and data collection.
Full list of implemented features
🌐 Website and interface
- Modern responsive platform with intuitive navigation
- UX/UI design and prototyping of the user journey
- Dynamic video backgrounds on the home and final pages
- Training catalogue with detailed descriptions
- Full mobile adaptation
💳 Sign-up and payment
- Interactive course sign-up form (conversion-optimised)
- Online payment via the website
- Online payment via the Telegram bot
- Automation of routine tasks for administrators
🔍 SEO / GEO / AI
- General and local SEO
- GEO-search strategy
- Advanced markup for indexing by artificial intelligence
- Competitor and niche research
📊 Analytics and support
- Post-launch performance monitoring
- Analytics data collection, technical support
Process
1. Market and competitor research — analysis of the target audience, competitors and niche trends. 2. Strategy and scope — project goals, promotion strategy, detailed feature scoping (interactive elements, video backgrounds). 3. Design and prototyping — UX/UI and prototypes with intuitive navigation. 4. Development and module integration — website, online payment via the web interface and the Telegram bot. 5. SEO optimisation and AI markup — comprehensive SEO (local and GEO), dedicated markup for AI. 6. Testing and launch — thorough testing of elements, features and integrations. 7. Post-launch support and analytics — monitoring, data collection, technical support.
Results
| Metric | Value | |--------|-------| | Training participants (3 months) | 200+ | | Organic traffic growth | +75% | | Cost-per-lead reduction | −30% | | Sign-up conversion increase | +45% |