okeanvolos.ru is the platform of a hair-extension studio in Moscow. The client picks length and volume, the calculator shows the price straight away, the before-and-after gallery settles any remaining doubt, and the booking is made on the same screen. Alongside the site we run Yandex Direct advertising and count every enquiry against conversion goals.
Client: Okean Volos studio, Moscow · Site: https://okeanvolos.ru · Category: website + advertising
The short version
- A price calculator answers the client’s main question before any phone call: how much will this cost.
- Online booking right on the site, with no back-and-forth in messengers.
- A before-and-after gallery as the core argument in a field where people decide with their eyes.
- More than 20 modules and features in one build, from price lists to a client account.
- Call tracking and conversion goals: you can see which enquiry came from which campaign.
- Yandex Direct advertising with setup, management and performance reporting.
Tech stack
- CMS: Joomla 4 with more than twenty modules and extensions.
- Functional modules: online booking, a service price calculator, a before-and-after gallery, sliders and banners, enquiry and contact forms, an FAQ block, price lists, a client account.
- SEO: sitemap, markup, meta tags.
- Performance: caching and page acceleration.
- Reliability: backups through Akeeba Backup.
- Analytics: counters, conversion goals, call tracking.
- Advertising: Yandex Direct setup, management and reporting.
- Responsiveness: responsive layout and a mobile version.
How it started
In hair extensions a client hardly ever asks “what do you do”. She asks two things: how will it look and how much does it cost. An ordinary brochure site answers exactly those two worst of all: the price hides in a list and the result is shown with a couple of photos.
So the site was built around two tools. The calculator gives a price for the chosen parameters immediately, with no call and no waiting for a reply in chat. The before-and-after gallery shows the studio’s real work rather than stock images.
The second part of the job was advertising. A site with booking is useless if nobody arrives, so Yandex Direct was set up in parallel with goals and call tracking: now it is not just visit counts but how many enquiries and calls each campaign brought in.
Full list of what was built
🌐 Site and pages
- A home page with straightforward navigation
- A before-and-after work gallery
- A blog
- An FAQ block
- Price lists and promotions
- Sliders and banners
- Map and contacts
- Social media integration
- Multilingual support
- Responsive layout and a mobile version
📅 Booking and enquiries
- Online service booking
- A service price calculator
- Enquiry and contact forms
- A personal client account
🔍 SEO
- Sitemap
- Markup
- Meta tags
⚡ Performance and reliability
- Caching and faster page loads
- Backups through Akeeba Backup
📊 Analytics and advertising
- Counters and conversion goals
- Call tracking for enquiries and phone calls
- Yandex Direct campaigns, setup and management
- Advertising performance reporting
Results
| Metric | Value |
|---|---|
| Modules and features | more than 20 |
| Platform | Joomla 4 |
| Key tools | price calculator and online booking |
| Advertising | Yandex Direct with goals and reporting |
| Enquiry tracking | call tracking for forms and calls |