okeanvolos.ru is the website of the Moscow hair-extension studio "Okean Volos": not a business-card site, but a multifunctional Joomla 4 platform with online booking, a price calculator, a before/after gallery and a blog. Alongside the website, we run paid acquisition through PPC campaigns with performance tracking via conversion goals and reports.
Client: Okean Volos studio, Moscow · Website: https://okeanvolos.ru
Technology stack
- CMS: Joomla 4 + more than 20 modules and extensions.
- Functional modules: online booking, service price calculator, before/after gallery, sliders and banners, lead and contact forms, FAQ block, price lists, customer dashboard.
- SEO: sitemap, structured data, meta tags.
- Performance: caching and page speed-up.
- Reliability: backups (Akeeba Backup).
- Analytics: counters, conversion goals, call tracking.
- Advertising: PPC — setup, management, reporting.
- Responsive: responsive markup, mobile version.
Full list of implemented features
🌐 Website and pages
- Home page with smooth navigation and a bold design
- Before / after work gallery
- Blog
- FAQ block
- Price lists and promotions
- Sliders and banners
- Map and contacts
- Social media integration
- Multilingual website
- Responsive markup + mobile version
📅 Booking and lead forms
- Online service booking
- Service price calculator
- Lead and contact forms
- Customer dashboard
🔍 SEO
- Sitemap
- Structured data
- Meta tags
⚡ Performance
- Caching
- Page load speed-up
🛡 Reliability
- Backups via Akeeba Backup
📊 Analytics and advertising
- Analytics counters and conversion goals
- Call tracking (capturing leads and phone calls)
- PPC campaigns: setup and ongoing management
- Performance reporting
How we worked
1. Brief and structure — defined the sections and features (booking, gallery, pricing, promotions, blog, contacts), drafted a list of 20+ modules and integrations. 2. Joomla 4 and extensions — installed Joomla 4, the theme and the extensions: online booking, calculator, gallery, sliders, forms, FAQ, price lists, customer dashboard. 3. Content and SEO — populated the site with text and media; sitemap, structured data, meta tags, caching and page speed-up. 4. Analytics and call tracking — connected counters, goals and call tracking to capture both web leads and phone calls. 5. PPC — set up and ran the paid campaigns with conversion goals and regular performance reports.
Results
| Metric | Value | |--------|-------| | Modules and features | 20+ | | Platform | Joomla 4 | | Advertising | PPC | | Analytics | Goals and reports |