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Ads & traffic

Google Ads advertising.

Active demand

Your ad reaches people already searching for your service — the highest commercial intent.

Pay per click

CPC model: budget is spent only when someone actually clicks through to your site.

Keywords & ads

We research keywords, negatives, extensions and write ads tailored to each ad group.

ROAS from week one

We launch, track conversions and optimise bids in the very first days of the campaign.

We show your ad to people searching for your service right now — and pay for results, not impressions.

Google Ads is search and display advertising with direct commercial intent. We pick the keywords, write the ads, manage CPC bids and optimise campaigns for leads and sales — not just clicks. ROAS under control from week one.

Quick answer

Google Ads advertising is paid placements in Google search results and the Display Network, shown to users with high commercial intent at the moment of searching. Business pays on a CPC model for each click, not for impressions. According to Google Economic Impact, every dollar invested in Google Ads generates an average of about 2 dollars in revenue. Set up the campaign with the right keywords, bids and landing pages and receive leads from day one. Request a quote — we reply within 24–48 hours.

This page explains Google Ads advertising for businesses across Spain: search and display campaigns, keyword research, CPC bid management, landing page setup and conversion-focused optimisation. We cover where to start, how the Google Ads auction works, what drives cost per click and why ROAS matters more than click volume. By Google Ads advertising we mean the full cycle: from demand analysis and keyword research to ad launch, A/B testing and analytics in Google Analytics 4. Below you will find a step-by-step campaign launch plan, a reference for budgets and timelines, a format comparison and answers to common questions. At the end — our "Ads & traffic" packages with real prices and related services.

How do you start a Google Ads campaign?.

Start with demand analysis and one search campaign, not all formats at once

The common mistake is running several campaigns at once on a small budget and waiting for results. The right path: first assess real demand with Google Keyword Planner, pick high-volume keywords with commercial intent, set up one search campaign with clear ads and a tested landing page. Track conversions, review ROAS and CPC bids — then scale.

Google Ads search campaign setup: keywords, ads and CPC bids
Google Ads search ads appear to users with purchase intent.
  1. 1Analyse demand: Google Keyword Planner shows keyword volume and competition.
  2. 2Pick 20–50 keywords with high commercial intent (buy, order, price, hire).
  3. 3Add negative keywords to exclude non-converting traffic.
  4. 4Group keywords by theme and write ads for each ad group.
  5. 5Set up the landing page for the target query and add a lead capture form.
  6. 6Install conversion tags in Google Ads and Google Analytics 4.
  7. 7Launch the campaign, set a daily budget and target CPC.
  8. 8After 7–14 days review ROAS, adjust bids and pause underperforming keywords.

How much does Google Ads cost and what budget do you need?.

Google Ads campaign analytics dashboard: ROAS, conversions and bids
Google Ads analytics: we monitor ROAS, conversions and CPC bids daily.

Cost depends on your niche, competition and target CPC — not company size

Google Ads spend has two parts: the ad budget and the campaign management fee. The ad budget is the monthly amount you spend on clicks; management is the specialist's work on setup, CPC bid optimisation, ad A/B testing and analytics. In competitive niches CPC is higher, so optimising ad Quality Score and landing page conversion is critical. Exact prices for "Ads & traffic" are in the packages block; a format and budget reference is in the table below.

FormatWhen it fitsCPC referenceMin monthly budget
Search adsActive demand: client searching right now€0.30–2.00from €300/mo
Display NetworkReach and interest-based remarketing€0.05–0.30from €200/mo
Performance MaxAutomated coverage across all Google channelsdepends on nichefrom €500/mo

How does Google Ads affect revenue and is it worth investing?.

Ads reach people with purchase intent — this shortens the sales cycle

Google Ads reaches the "hottest" audience segment: people who have already formulated a query and are ready to decide. According to Google Economic Impact, businesses earn an average of about 2 dollars in revenue for every 1 dollar invested in Google Ads. This estimate is based on aggregated data from millions of campaigns and reflects what makes search advertising unique versus display: high commercial intent at the moment of search. The ROAS of any specific campaign depends on the niche, ad quality and landing page — which is why conversion optimisation matters more than click optimisation.

Expert opinion

«According to Google's Economic Impact report, businesses earn an average of about $2 in revenue for every $1 invested in Google Ads — ads reach people at the moment of search with high commercial intent.»
Google — Google Ads Platform. Source

In short

In short: how Google Ads works and where to start.

Google Ads advertising reaches people with high commercial intent: those searching right now for your service or product. Payment is on a CPC model — for each real click. Start with one search campaign: pick keywords with purchase intent, write ads per group, set up the landing page and conversion tracking. CPC bids and ROAS are optimised within the first 7–14 days. According to Google Economic Impact, every dollar invested earns an average of about 2 dollars in revenue because the ad reaches the audience at exactly the right moment. The Display Network and Performance Max are added after the main search campaign is dialled in. Request a quote — we will prepare your plan and estimate for "Ads & traffic" within 24–48 hours.

Ads & traffic

Paid traffic

Paid ads on Google Ads, Meta, TikTok, YouTube. Setup, management, reporting. We bring targeted customers within your budget.

Ad management subscription. Your ad budget is separate. All prices include 21% VAT.

Launch in 3 days

SEO7 Start

from€490/mo

One ad channel — Google Ads Search. Leads from day one. Competitor audit, ad copy, analytics. The €490 is our management fee; you pay the ad budget to Google directly. Recommended minimum budget: from €1,000/mo.

à la carte
€1200−€710
Timeline
From 3 days to launch
  • Google Ads Search
  • Basic pixel analytics
  • Ad management (budget separate)
Top

Multi-channel in a week

SEO7 Pro

from€990/mo

Google + Facebook + Instagram together. Smart retargeting — we bring back those who left. Budget up to €3 000/mo with weekly adjustments.

à la carte
€2800−€1810
Timeline
3–7 days
  • Google + Facebook + Instagram
  • Smart retargeting
  • Budget up to €3 000/mo
Pro

Full multi-channel in 2 weeks

SEO7 Max

from€1790/mo

Google + Meta + LinkedIn + Shopping. Server-side tracking — no data loss. Budget from €5 000/mo, dedicated manager, monthly video call.

à la carte
€5200−€3410
Timeline
7–14 days
  • Multi-channel (Google + Meta + LinkedIn + Shopping)
  • Server-side tracking
  • Budget from €5 000/mo

All prices include VAT (21%).

Shall we discuss your project?

A short brief — we’ll come back with a plan and quote within 24–48 h. No pressure.

Frequently asked questions.

Related links.