Advertising and traffic: Start package
Start advertising
Google Ads for your services. Unlike SEO, advertising brings inquiries from the first month.
Timeline: setup from 3 days. Price €250/month for the work. The ad budget is paid to Google directly; we recommend from €300/month.
- 250€/mo price incl. IVA
- 19 features in the package
- 230€ savings versus per-item price
- 3 as a gift
19 features in the package
What does the package include?
19 features by group.
- Express audit of niche and competitors
- Keyword selection for your services
- Negative keywords: cleaning junk traffic
- Google Search campaign
- Ad copy: 3 variants
- Extensions: sitelinks, callouts, phone
- Geo and ad schedule setup
- Budget management up to €800/mo
- Google Analytics 4 set up for ads
- Goals and conversion tracking
- Linking Google Ads with GA4
- UTM tagging of campaigns
- Tracking of phone and WhatsApp clicks
- Spend control three times a week
- Bid adjustments
- Search term cleanup
- Basic remarketing
- Monthly report: leads and their cost
- Budget recommendations for next month
Guarantees and terms
We set up the Google Ads account in your name: if you leave, you take the whole history with you. Fixed price, not a percentage of the budget. With a €500 budget, a percentage gives the agency €75-100, and nobody will work for that. We count leads, not clicks. WhatsApp click-throughs too
Prices for advertising
The price is fixed per package. All prices include IVA, and we state the exact estimate before the start.
Choose a service on the left: we will show three packages
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Free gifts: Niche and competitor audit, Analytics and goals, Basic remarketing
Build it around your business
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What does your business need?
Bundle discount: 2 services 5%, 3 services 10%, 4 services 15%, 5 or more services 20%. Package prices include IVA.
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Bonuses
Questions about the package
How much does "Start" advertising cost and what are the savings?
The work costs 250 € per month including IVA. At list prices the package's 19 features would cost 480 € per month, a saving of 230 €. The ad budget is paid to Google separately.
Is Start suitable for a small budget?
Yes, the package is designed for an ad budget of up to €800 per month. The recommended budget starts at €300 per month and is paid to Google directly.
What do you do before launching ads?
A express audit of the niche and competitors: we look at their bids and offers. At the start we already know what a click costs in your niche and how to hook the customer.
Why three ads instead of one?
We write three versions of the ad text, and Google itself shows more often the one that gets more clicks. This way you see from the first days which wording works.
What are ad extensions?
Additional links to site sections, short benefits and a phone number under the ad. The ad takes up more space in the results and stands out from competitors.
Can ads be shown only in the right areas and hours?
Yes, we set up geography and ad schedules. Ads run where and when your clients are, not at night or in another city.
Why link Google Ads and Google Analytics?
So that advertising data and on-site behavior data are in one place. You can see the whole path from the ad click to the lead.
What is UTM tagging of campaigns?
Tags in ad links that let analytics identify the visitor's source. Each campaign and channel is visible separately, so it is clear what brings in leads.
Why clean up search queries regularly?
Google also shows ads for similar queries, some of which are junk. We review queries regularly and cut those that don't bring customers.
How do you work with bids?
We adjust bids based on results: money flows to the ads and queries that bring leads and moves away from those that only burn budget.
What is in the monthly advertising report?
How many leads there were and what each one cost, rather than the click. The report comes with budget recommendations for next month: where to add and where to cut.
What is conversion tracking?
Goal setup so that Google Ads counts leads rather than clicks. Without it, ads optimize for visits rather than customers.
How do you avoid spending the whole budget in a week?
We manage the budget so spending is steady, with no spikes. A check three times a week catches anomalies before they eat up the money.
How does «Start» differ from advertising «Pro»?
"Pro" costs €590 per month: Facebook and Instagram, Google Shopping, Performance Max, a display network with banners, A/B tests, daily monitoring and a budget of up to €3000 per month.