Advertising and traffic: Pro package
Pro advertising
We connect social networks and product ads, add creatives and work on the campaigns every week.
Timeline: setup from 3 days. Price €590/month for the work, ad budget separate.
- 590€/mo price incl. IVA
- 45 features in the package
- 510€ savings versus per-item price
- 5 as a gift
45 features in the package
What does the package include?
Everything in the "Start" package, plus 26 more features.
- Google Display Network (GDN)
- Banners for the Display Network
- Daily spend control
- Landing page conversion review
- A/B testing of ads
- Extended keyword research
- Dashboard with key metrics
- Budget up to €3 000/mo
- Facebook Ads: setup and management
- Instagram Ads
- Meta audience management
- Google Shopping and Merchant Center
- Product feed optimisation
- Performance Max campaigns
- Dynamic Search Ads (DSA)
- Static banners for all platforms
- Monthly creative refresh
- A/B testing of landing pages
- Smart retargeting: Google + Meta
- Seasonal bid adjustments
- Cross-channel attribution
- Bid optimisation by Target CPA / ROAS
- Competitor monitoring (Auction Insights)
- Advanced audience segmentation
- Weekly campaign adjustments
- Looker Studio report
Guarantees and terms
Prices for advertising
The price is fixed per package. All prices include IVA, and we state the exact estimate before the start.
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Free gifts: Niche and competitor audit, Analytics and goals, Basic remarketing, Creatives refreshed every month, A/B testing of ads
Build it around your business
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Bundle discount: 2 services 5%, 3 services 10%, 4 services 15%, 5 or more services 20%. Package prices include IVA.
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Questions about the package
How much does "Pro" advertising cost and what are the savings?
The work costs 590 € per month including IVA. At list prices the package's 45 features would cost 1,100 € per month, a saving of 510 €. The ad budget is paid separately.
What advertising budget does the Pro package manage?
Up to €3000 per month. The bigger the budget, the more complex the management, so in Pro spending is controlled daily and adjustments are made every week.
What is the Google Display Network?
These are banners on Google's partner sites. They catch up with people who have already shown interest in the service but are still deciding. We make the banners for the display network ourselves.
Why do you check landing pages?
Ads can't save a bad page: if it doesn't convince, the money is wasted. We check pages for conversion and test variants so that inquiries grow along with traffic.
What are look-alike audiences?
Meta finds people similar to your customers and shows ads to them. The audience is built from those who have already bought from you.
Why advertise on Facebook and Instagram if there is Google?
Google catches people who are searching for a service, while social media reaches people who aren't actively searching yet. Instagram is also a visual channel, well suited to showing a product.
Why optimize the product feed?
A feed is a file with your products for Google Shopping. An error-free feed means ads run without disapprovals, and products with prices appear right in the search results.
What are dynamic search ads?
Google picks the ad for each query on its own, based on your site's content. This way we catch the long tail of rare queries that you can't write ads for by hand.
Why are creatives refreshed every month?
Audiences quickly tire of the same image and response drops. Monthly banner refreshes keep ads fresh, while the style stays consistent across Google and Meta.
Do rates change in season?
Yes, we adjust bids for the season so you don't lose impressions at peak demand. When demand drops, the budget isn't burned for nothing.
How do you see each channel's contribution to a lead?
We set up attribution across all channels: you can see what role Google, Facebook and Instagram played in a lead, even if the customer saw ads in several places.
What are Target CPA and ROAS strategies?
Google's automated bidding strategies that keep cost per lead or ad return at a set level. We tune them to your business economics.
Can you see who outbids us at the auction?
Yes, we track competitors through Auction Insights: you can see who appears next to you and who outbids you.
How does «Pro» differ from advertising «Max»?
"Max" costs €1190 per month: LinkedIn, YouTube, animated banners, media plan, budget from €5000, accurate analytics despite ad blockers, deals from the CRM and a dedicated manager.