Skip to content

Chatbots for business

Lead generation chatbot.

24/7 capture
The bot works around the clock: no visitor leaves without a reply.
Lead qualification
Clarifies budget, need and timeline before handing off to the rep.
Instant handoff
The hot lead reaches the CRM and rep within seconds of contact.
Zero lost leads
The funnel closes in the bot: leads are not lost between the site and the team.

Captures the visitor, qualifies their need and pushes a hot lead to your CRM instantly, 24/7.

The lead-gen bot walks the visitor through a mini-funnel: clarifies budget, need and timeline, collects contact details and instantly notifies the sales rep or logs the lead in the CRM. No enquiry is lost and the first reply beats competitors, while the lead is still hot.

Quick answer

A lead generation chatbot is an automated scenario in a messenger or on the website that intercepts the visitor, walks them through a mini-funnel (budget, need, timeline), collects contact details and instantly pushes the hot lead to the rep or CRM, 24/7. Per Harvard Business Review, companies that reply to an online enquiry within an hour are nearly 7x more likely to qualify the lead. Setup from 1 week.

Here we explain how a lead-gen bot works for businesses across Spain. We cover the stages of the mini-funnel inside the bot, why response speed directly affects conversion, what implementation costs and what results to expect. The bot is not just a contact form: it qualifies the lead (clarifies budget, need and timeline), filters out non-target enquiries and only passes hot contacts. Integration is possible with any CRM, WhatsApp, Telegram, Instagram Direct and the website. Below you will find a step-by-step funnel launch plan, a cost reference, a solution-level table, expert insight based on the Harvard Business Review study on lead response speed and 10 answers to common questions. At the end, our chatbot packages with real prices.

How do you set up a lead generation funnel in a chatbot?

Seven steps from the first message to a hot lead in the CRM

The lead gen funnel in the bot is built from the first touch, the trigger (ad, website, QR), to handing the qualified contact to the rep or CRM. Key stages: greeting and attention capture, need identification, qualification by budget and timeline, contact collection, request confirmation and rep notification. Conversion improves with speed: the faster the bot replies, the higher the probability of qualifying the lead.

Lead generation chatbot diagram: capture, qualification and CRM handoff
The bot intercepts the visitor, qualifies the need and instantly delivers the hot lead to the CRM.
  1. 1Identify traffic sources: website, WhatsApp, Telegram, ads, QR code.
  2. 2Set the funnel trigger: the first message or a button on the website.
  3. 3Write the greeting: who you are, how you help, what the user will get.
  4. 4Add qualification questions: need, budget, timeline: one step at a time.
  5. 5Request the contact (name, phone or email): only after building interest.
  6. 6Confirm the request receipt automatically and state when they will be contacted.
  7. 7Set up an instant notification to the rep (Telegram, WhatsApp, email) with the lead data.
  8. 8Configure automatic lead logging in the CRM via API or webhook.

How much does a lead generation chatbot cost and what is included?

Lead capture funnel via chatbot in WhatsApp and Telegram
Mini-funnel in messenger: from the first message to a qualified lead in the CRM.

Cost depends on funnel complexity, the number of channels and CRM integrations

Price is driven by the number of channels (WhatsApp, Telegram, website), the complexity of the qualification scenario and integrations with CRM or other systems. A simple bot with one channel and a basic funnel costs considerably less than a multi-channel solution with custom logic. Exact prices for chatbots are in the packages block below; the table below gives a reference by level.

LevelWhat is includedLaunch timelineWho it fits
StartOne channel, simple funnel, rep notification1 weekSmall business, first bot
Growth2-3 channels, budget and timeline qualification, CRM integration2 weeksGrowing business with a lead flow
ProMulti-channel, custom funnel, deep CRM integration, conversion analytics3-4 weeksBusiness with a sales team and high lead volume

Why is response speed critical for lead conversion?

A lead goes cold in minutes: whoever replies first wins

A prospect's interest is at its peak at the moment of contact and drops sharply with every minute of waiting. Competitors who reply faster intercept the lead before your team can react. The lead-gen bot solves the problem at the root: it replies instantly at any time of day, captures the contact and delivers the hot lead to the rep while the lead is still on the site or has just closed the app. The Harvard Business Review study clearly demonstrated the difference between a fast and a slow response to a lead.

Expert opinion
«Firms that tried to contact potential customers within an hour of receiving an online query were nearly seven times as likely to qualify the lead as those that tried to contact the customer even an hour later.»
Harvard Business Review, Research "The Short Life of Online Sales Leads" (2011). Source
Conclusion

In short: what the lead-gen bot delivers.

The lead-gen bot closes the core problem of lost enquiries: it captures the visitor instantly, walks them through the mini-funnel (budget, need, timeline), collects the contact and delivers the hot lead to the rep or CRM 24/7 without days off. First response speed directly affects the probability of qualifying a lead: the faster the reply, the higher the chance of getting ahead of competitors. Integration works via WhatsApp, Telegram, website and any CRM with an API. Cost depends on the number of channels and funnel complexity; launch from one week. Request a quote and we will prepare your chatbot plan within 24-48 hours.

Chatbots for business

Business chatbots

Bots on WhatsApp, Telegram, Instagram and your site, from €290, paid once. They answer questions, book meetings and take payments around the clock, including while you sleep.

You pay once, and after that the bot runs with no monthly fee to us. Scripts come from your real conversations: we look at what customers ask most and automate exactly that. The bot lives in your own WhatsApp or Telegram account and the access stays with you. In Spain bot setup runs €300-3,000 and custom development starts at €3,000; our packages cost nearly half of the same work bought separately.

Your bot replies within 72 hours

SEO7 Start
from€290

A bot on WhatsApp and Telegram: answers common questions, advises and captures contacts. Handles up to 70% of routine enquiries. One payment, no subscription.

à la carte
€520
Discount
−€230
Timeline
72 hours
  • WhatsApp + basic FAQ bot
  • Scripts up to 10 questions
  • Lead alerts in Telegram
Top

A bot that sells and books

SEO7 Pro
from€890

A product catalogue, cart and Stripe/Redsys payments right inside the chat. Appointment booking with Google Calendar, CRM integration and GPT-4 for off-script questions.

à la carte
€1600
Discount
−€710
Timeline
7-10 days
  • Lead-gen bot + quiz
  • Admin bot with Calendly
  • Full CRM integration
Pro

Enterprise level

SEO7 Max
from€1990

Every channel, voice messages, subscriptions and white-label under your brand. ERP integration: stock and prices come from your own system.

à la carte
€3400
Discount
−€1410
Timeline
14-21 days
  • Shop bot with online payments
  • AI for free-form questions
  • All channels + Instagram Direct

Shall we discuss your project?

A short brief, and we’ll come back with a plan and quote within 24-48 h. No pressure.

Frequently asked questions.

What is a lead generation chatbot?

It is an automated scenario in a messenger or on the website that greets the visitor, asks qualification questions (need, budget, timeline), collects contact details and delivers the ready lead to the rep or CRM without human involvement. The rep receives not a bare “call me” but a request with answers to the key questions.

Why is a bot more effective than a contact form?

A form collects the contact but does not qualify the lead or reply instantly. The bot conducts a dialogue: it establishes the need, filters out non-target enquiries, immediately confirms the request and notifies the rep in seconds. Funnel conversion is higher because the lead does not go cold waiting.

In which channels does the lead-gen bot work?

WhatsApp, Telegram, Instagram Direct, the website (widget or embedded chat), Facebook Messenger. A single scenario can run across several channels at once with a single lead-collection point in the CRM. The customer gets the same answers wherever they write, and the team handles all dialogues from one place.

How does the bot send the lead to the CRM?

Via API or webhook: once the user provides the contact, the bot automatically creates a lead card in your CRM and sends a notification to the rep via Telegram or email. Works with popular CRMs with an open API. The card already holds the answers to the qualification questions, so the rep calls prepared.

How long does bot setup take?

A basic scenario with one channel and a simple funnel launches in 1 week. A multi-channel solution with CRM integration and custom logic takes 2-4 weeks. Timelines depend on the number of channels, qualification complexity and access availability. What takes longest is your approval of the funnel's texts and questions.

Can the bot be connected to any CRM?

Yes, if the CRM has an open API or webhooks. We support amoCRM, Bitrix24, HubSpot, Pipedrive, Notion, Google Sheets and others. If your system has no ready connector, we integrate via HTTP requests or an intermediary service. We check your list of tools at the brief and say straight away where the link is direct.

What is lead qualification in the bot?

Qualification is a series of questions inside the funnel that helps determine whether the visitor matches your target audience: whether they have a need, budget and timeline. A qualified lead is passed to the rep; a non-target one receives an auto-reply with useful information.

Does the bot work at night and on weekends?

Yes, 24/7 without interruption. The bot replies instantly at any hour, captures the contact and delivers the lead to the rep with a notification. The rep sees the qualified request with data in the morning, and the lead is already warm and waiting for a call.

Can you track the conversion of the bot funnel?

Yes. The Pro level includes step-by-step conversion analytics: how many started the funnel, where they dropped off, how many reached the contact stage. Data is sent to Google Sheets, the CRM or a BI system for monitoring and optimisation. A weak funnel step is visible immediately and is rewritten without stopping the bot.

In which languages does the lead-gen bot work?

The bot is configured in any language or several at once. We develop scenarios in Russian, Spanish and English, the studio's three working languages. Support and documentation are also in your preferred language. The bot detects the language from the first message or offers to pick it with a button.

Related links.