Ranking in AI
Accurate business data in the assistant AI assistant answers: consistent mentions and recommendations with no random errors.
Claude by Anthropic is one of the leading AI assistants used by millions of people and businesses. When a client asks Claude for a niche recommendation, the answer is built on sources the assistant trusts. We configure those sources so your brand appears in the answers accurately and consistently.
Claude optimization is the work of managing data sources and mentions that the Anthropic AI assistant uses when generating answers. The goal is for the AI assistant to know your business accurately, rely on verified data and recommend you for relevant queries. Includes a presence audit, placement on authoritative resources and citation monitoring. Request a quote and we reply within 24-48 hours.
Here we explain optimization for the AI assistant, Anthropic's AI assistant, for businesses in Spain and worldwide. We cover why Claude sometimes makes mistakes when describing brands, which sources influence its answers and how to build a presence that makes the assistant recommend your product or service accurately and consistently. By Claude optimization we mean an audit of existing mentions and error detection, work with authoritative sources (professional directories, media, industry portals) where ClaudeBot learns from data, consistency control of NAP (name, address, contacts) and key brand characteristics, and monitoring how the AI describes your business in its answers. Below you will find a step-by-step optimization plan, timeline and cost references, a comparison of approaches for different AI assistants and answers to common questions. At the end, AI-SEO packages and related services.
Claude optimization is built on the principle of "fix errors first, then expand presence." The AI assistant generates answers based on data from sources it trusts: authoritative media, professional directories, Wikipedia, official websites. If there are inaccuracies or the brand is absent, Claude either makes mistakes or ignores the company. Work starts with an audit: we ask Claude questions about your business, record discrepancies and build a source plan. Then comes placement and citation monitoring.
The price is made up of three components: the scope of the audit and errors found, the number of placement sources and the complexity of data correction. The starter package covers the audit, fixing basic discrepancies and placement on 5-10 resources. The advanced package adds niche media work, expert publications and regular Claude answer monitoring. Exact AI-SEO prices are in the packages block below.
| Level | What is included | Timeline | Who it fits |
|---|---|---|---|
| Start | Claude answer audit, NAP fix, placement on 5-10 authoritative resources | 3-4 weeks | Small business, first AI-SEO step |
| Growth | Start + niche media, expert mentions, llms.txt, monthly monitoring | 6-8 weeks | Business in a competitive niche where AI traffic matters |
| Advanced | Growth + Wikipedia/Wikidata, media PR, content strategy for citation, quarterly report | 10-12 weeks | Brands aiming to become a topic authority in AI answers |
Every major AI assistant (ChatGPT, Claude, Gemini, Perplexity) is trained on different source sets and evaluates data authority differently. Optimizing for one does not guarantee presence in another. Claude by Anthropic is especially popular among professionals, developers and corporate users: this is exactly the audience that often asks the assistant to recommend a contractor, agency or service. Separate Claude optimization ensures accurate recommendations for this high-value audience.
«Claude by Anthropic is one of the leading AI assistants used by businesses and individual users. More and more people ask it for niche recommendations, so accurate brand presence in Claude's answers directly affects customer acquisition.»
Claude optimization is systematic work with the sources and mentions that Anthropic's AI assistant uses when generating answers. Start with an audit: ask Claude questions about your business and identify errors. Then fix data across all key resources, ensure NAP consistency and place authoritative mentions. The result: Claude knows your brand accurately and recommends it for relevant queries from the business-segment audience (professionals, developers and corporate users). Every AI assistant learns from its own sources, so Claude optimization is a separate AI-SEO direction. Request a quote and we will prepare a plan within 24-48 hours.
AI Promotion
So ChatGPT, Gemini, Perplexity and Google AI Overview recommend your company when a customer asks “who’s the best in Valencia”. From €490 a month.
Ranking inside AI models works differently from classic SEO: what matters is how facts about your company are structured, how quotable they are, and whether you show up in the sources the models read. Every month we check what ChatGPT, Gemini and Perplexity say about you and fix whatever keeps you out of the answer. The field is young, so we work on subscription: models keep changing and a set-it-once setup doesn’t hold here. In Spain these services run €1,500-5,000 a month; we come in three times cheaper.
A short brief, and we’ll come back with a plan and quote within 24-48 h. No pressure.
It is work that helps the Claude AI assistant know your business accurately and recommend it in answers. We fix errors in brand data, place mentions on authoritative resources and monitor how Anthropic Claude describes your company in responses to user queries.
ClaudeBot is Anthropic's crawler for collecting training data. Unlike GoogleBot, which ranks pages, ClaudeBot looks for authoritative and accurate content to train the model. What matters is not the technical optimization of pages, but the reliability and citability of your data across the web.
Changes in the assistant answers depend on the retraining cycle of Anthropic's model. Visible improvements typically appear within 90 days after placing authoritative mentions. Monitoring helps track the dynamics and adjust the strategy. Interim checks show which mentions the model has already picked up.
Yes. Classical SEO optimizes pages for Google algorithms. Claude optimization works with the sources Anthropic trains on: authoritative media, directories, Wikipedia, Wikidata. These are different source sets and different logic. High Google rankings do not guarantee accurate presence in the assistant answers.
Citability is how often and accurately your brand is mentioned in sources that AI assistants trust. The higher the citability on authoritative resources, the more likely Claude is to include your business in an answer for a relevant query. You can gauge citability by who the assistant names instead of you.
llms.txt is a specification file that tells AI assistants which site content they may use. For Claude, it helps explicitly allow ClaudeBot access to the relevant pages and structure company data. It is a low-effort improvement with potentially high return.
We work in Russian, Spanish and English, the three working languages of SEO7.ES studio. We deliver reports and recommendations in your preferred language and place mentions on Russian-language, Spanish and international resources. The assistant's answers are checked separately in each language, because the model answers differently in each one.
Yes, and it is optimal. Some of the work overlaps: authoritative mentions, E-E-A-T content and NAP consistency improve both Google rankings and Claude answer presence. We offer combined SEO + AI-SEO packages with a synergistic effect. That way one piece of work is budgeted once.
We measure through regular testing: we ask Claude a standard set of niche questions before and after the project. We record: whether the brand is mentioned, how accurate the data is and how often it is recommended compared to competitors. A report at each control checkpoint.
Wikipedia and Wikidata are among the most cited sources for training language models, including Claude. A correct and complete Wikipedia page increases the likelihood that the AI will rely on accurate brand data. For companies with sufficient notability, it is one of the priority sources.
