Ranking in AI
Presence in answers
Your brand appears when users ask ChatGPT to recommend a service.
Accurate data
We fix errors in the company description, address and services in the OpenAI knowledge base.
Source citability
We create and optimise content that ChatGPT picks as a source for its answers.
GPTBot & indexation
We set up robots.txt and site structure so GPTBot crawls pages correctly.
We make ChatGPT find, correctly describe and recommend your brand.
Hundreds of millions of users ask ChatGPT "recommend me…" and "the best…" instead of a classic search engine. We tune citations, mentions and sources so your brand appears in ChatGPT answers — including ChatGPT search — accurately and compellingly.
Presence in answers
Your brand appears when users ask ChatGPT to recommend a service.
Accurate data
We fix errors in the company description, address and services in the OpenAI knowledge base.
Source citability
We create and optimise content that ChatGPT picks as a source for its answers.
GPTBot & indexation
We set up robots.txt and site structure so GPTBot crawls pages correctly.
Quick answer
ChatGPT optimization means working on your site citability, brand mentions in authoritative sources and the accuracy of the data OpenAI uses for answers. For ChatGPT to recommend your business, you need quality pages accessible to GPTBot and presence in sources ChatGPT trusts. Request a quote — we reply within 24–48 hours.
This page covers ChatGPT optimization for businesses across Spain. We explain how ChatGPT selects sources and mentions, why brand data accuracy matters for recommendations and exactly what you need to do to appear in ChatGPT answers — including ChatGPT search. By ChatGPT optimization we mean: setting up site accessibility for GPTBot, creating citable content, managing brand mentions in authoritative sources (Wikipedia, Wikidata, industry directories, press), correcting incorrect company data and building the digital footprint OpenAI trusts. Below you will find a step-by-step plan, a table of citability factors, an expert quote and answers to common questions. At the end — our AI SEO packages with real prices and related services.
ChatGPT builds answers from sources crawled by GPTBot and from data formed before and after model training. To appear in answers you need to work on two fronts simultaneously: make the site technically accessible to GPTBot and build brand presence in authoritative external sources that ChatGPT perceives as credible. Below are the eight steps we follow on every project.
ChatGPT does not rank sites like Google — it reproduces what it found in reliable sources or what it learned during training. Several factors influence whether your brand appears in answers: the quality of your site content, its accessibility to GPTBot, presence in authoritative external sources and data structure. The table below shows the key factors and how we improve them.
| Factor | Why it matters | What we do |
|---|---|---|
| GPTBot accessibility | GPTBot must crawl pages or content never enters the knowledge base | robots.txt audit, permission setup, crawl log review |
| Citable content | ChatGPT reproduces specific facts, numbers and atomic answers more accurately | Creating and optimising pages with question H2s and proof points |
| External sources | Wikipedia, Wikidata and authoritative media shape ChatGPT's knowledge of the brand | Publishing and updating data, PR mentions in niche publications |
| JSON-LD markup | Structured data helps AI unambiguously identify the brand | Implementing Organization, LocalBusiness, FAQPage schema |
| llms.txt | Special hints file for language models with key brand data | Creating and maintaining an up-to-date llms.txt on the site |
ChatGPT search and ordinary conversations with the model have become a new brand discovery channel. When a user asks "recommend a marketing agency in Spain" or "best SEO services in Valencia", ChatGPT forms its answer from the sources and data it trusts. If the brand is absent from those sources or the data is incorrect, the company simply will not appear in recommendations — or will appear with errors. OpenAI data confirms that the scale of ChatGPT's audience makes it a full-fledged client acquisition channel.
Expert opinion
«According to OpenAI, ChatGPT has more than 800 million weekly active users — more and more people ask it questions instead of using classic search, so brand presence in ChatGPT answers directly affects client acquisition.»
In short
ChatGPT optimization is not a one-time setup but systematic work on citability, mentions and brand data accuracy. Start with a technical audit: GPTBot must crawl key pages freely. In parallel you need citable pages with atomic answers, up-to-date data on Wikipedia and Wikidata, JSON-LD markup and llms.txt. External mentions in authoritative sources cement the brand image in OpenAI's knowledge base. ChatGPT search uses the same trust signals as the conversational model, so all the work has a synergistic effect. Request a quote — we will prepare your ChatGPT optimization plan and AI SEO estimate within 24–48 hours.
AI Promotion
So ChatGPT, Gemini, Perplexity and Google AI Overview recommend your company when a customer asks “who’s the best in Valencia”.
New direction. Subscription for continuous monitoring and adaptation. All prices include 21% VAT.
All prices include VAT (21%).
A short brief — we’ll come back with a plan and quote within 24–48 h. No pressure.
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