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AI-SEO & answer engines

AEO content adaptation for AI answer engines.

Direct answer upfront

The first 40–60 words of each section are a ready-made answer the AI can take without reworking.

Question-format headings

H2 and H3 in question format match user queries and land in featured snippets and AI Overviews.

FAQ and named entities

A FAQ block with FAQPage schema and named entity density increase the chance of the AI engine extracting a fragment.

Facts and citability

Concrete figures, statistics and attributed expert quotes make content the first candidate for inclusion in an AI answer.

We rewrite pages so ChatGPT, Perplexity and Google AI Overviews cite your site.

AEO (Answer Engine Optimization) is the content structure that lets AI answer engines find a direct answer from the first lines rather than blindly scanning the whole page. Question-format headings, FAQ, facts, named entities and "sliceable" fragments raise citation rates by up to ~40% according to the Princeton GEO study.

Quick answer

AEO content adaptation means restructuring pages so ChatGPT, Perplexity and Google AI Overviews find and cite the direct answer. The main techniques: direct answer in the first lines, question-format H2/H3, FAQ block with FAQPage schema, named entities and factual data. According to the Princeton GEO study, this optimisation can raise citation rates by up to ~40%.

This page explains what AEO content adaptation means, how it differs from classic SEO and how we rewrite pages to appear in answers from ChatGPT, Perplexity, Google AI Overviews and Yandex Neuro. AEO (Answer Engine Optimization) is a subset of GEO (Generative Engine Optimization): a special structure that lets an answer engine extract a citable fragment without reworking it. The key elements are: a direct answer in the first 40–60 words of each section, question-format H2/H3 headings, a FAQ block with FAQPage schema, named entity density (terms, brands, methodologies, locations), concrete figures instead of generalities and attributed expert quotes in blockquote. Below: the step-by-step adaptation process, a comparison table of regular content vs AEO content, data from the Princeton GEO study on how these techniques affect citation rates, 10 frequently asked questions and our AI-SEO packages with real prices.

How do we adapt content for AI answer engines?.

Eight steps: from audit to publishing the AEO page

Adapting content for AEO is not editing for its own sake. We first check how the current page appears (or fails to appear) in AI answers, then restructure the content architecture according to citation rules: direct answer at the start of each section, question-format headings, named entity density, FAQ with FAQPage schema and attributed facts. Below are the eight concrete steps we follow for each page.

AEO content adaptation diagram: direct answer, question-format headings, FAQ
AEO page structure: each section opens with a direct answer the AI engine can use without reworking.
  1. 1Audit the current page: check whether ChatGPT, Perplexity and Google AI Overviews cite your content for target queries.
  2. 2Define the page's main question: the single phrase the AI answer engine looks for a response to.
  3. 3Rewrite the lead block: a 40–60 word direct answer with a concrete fact or figure in the first lines.
  4. 4Convert declarative H2s into question format ("How…?", "How much…?", "What is…?").
  5. 5Add named entities: terms, brands, methodologies, locations — at least 15 per 1,000 words.
  6. 6Embed an attributed expert quote in a blockquote — it increases the fragment's weight for AI citation.
  7. 7Build a FAQ block (5–10 pairs) and mark it up with FAQPage schema from schema.org.
  8. 8Verify the result: test the page in ChatGPT, Perplexity and Google AI Overviews and record the citation rate increase.

How does AEO content differ from regular content?.

AEO-optimised content on a laptop screen: named entities, facts, FAQ, featured snippet
AEO-adapted content: concrete figures, named entities and FAQ raise the chance of appearing in featured snippets and AI Overviews.

Comparison: regular content vs AEO content by key criteria

The key difference is not length or keywords, but "sliceability": whether an AI answer engine can take a specific fragment and insert it into a response without reworking it. Regular SEO content is optimised for ranking; AEO content is optimised for extraction. Below is a comparison table across seven criteria.

CriterionRegular contentAEO content
Section openingIntroduction, context, warming up the readerDirect answer of 40–60 words with a fact or figure
Heading formatDeclarative: "Types", "Benefits", "Price"Question: "What is…?", "How much does… cost?", "How to choose…?"
Named entitiesSparse, unsystematicAt least 15 per 1,000 words: terms, brands, methodologies, locations
Facts and figuresGeneric words: "reliable", "quality", "fast"Specifics: figures, percentages, timelines, studies
FAQ blockOptional, no schema markupMandatory, with FAQPage schema (schema.org)
Expert quotesAbsent or anonymousNamed in blockquote: name, role, source
Paragraph structureLong paragraphs of 6–10 lines1–3 sentences per paragraph — "sliceable" fragments

How effective is AEO optimisation according to research?.

Princeton GEO study: citation rate increase of up to ~40%

In 2023, researchers from Princeton University and several other universities published the first academic study on optimising content for generative AI engines: GEO (Generative Engine Optimization). They tested various techniques: source authority, citations, statistics, simplified language, query reframing, adding named entities and Wikipedia-style writing. Result: several techniques, including adding statistics, citations and named entities, raised "citability" (visibility of the position in the AI response) by an average of up to ~40% compared with the baseline version of the page. These are the first quantitative data on the effectiveness of AEO/GEO optimisation.

Expert opinion

«According to the study "GEO: Generative Engine Optimization" (Princeton et al., 2023), certain content optimisation techniques — adding statistics, expert citations and named entities — can increase a page's visibility and citation rate in generative AI engines by an average of up to ~40%.»
Princeton University — Study "GEO: Generative Engine Optimization" (2023). Source

In short

In short: what AEO is and what you get.

AEO content adaptation means restructuring page architecture so ChatGPT, Perplexity, Google AI Overviews and Yandex Neuro find and cite your site. The key elements: a direct answer in the first lines of each section, question-format H2/H3, a FAQ block with FAQPage schema, named entity density of at least 15 per 1,000 words, concrete facts and figures instead of generic words and attributed expert quotes in blockquote. According to the Princeton GEO study (2023), this optimisation can raise citation rates by up to ~40%. We audit, rewrite content to AEO rules and verify the result in real AI engines. Request a quote — we will return with an AI-SEO audit and estimate within 24–48 hours.

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So ChatGPT, Gemini, Perplexity and Google AI Overview recommend your company when a customer asks “who’s the best in Valencia”.

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First step in AI search

SEO7 Start

from€490/mo

Schema.org, llms.txt and basic AEO copywriting — your brand starts appearing in ChatGPT and Gemini within 2 weeks.

à la carte
€1100−€610
Timeline
From 2 weeks
  • Full Schema.org + llms.txt
  • Basic AEO copywriting 5 texts
  • ChatGPT and Gemini see your brand
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Full AI promotion

SEO7 Pro

from€850/mo

Digital profile with entity map, weekly monitoring and AEO for 15 texts. All 5 leading AI assistants know your brand.

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€2200−€1350
Timeline
1 month
  • Digital profile with entity map
  • Weekly mention monitoring
  • AEO for 15 texts
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SEO7 Max

from€1490/mo

Knowledge Graph, AI reputation and local mentions by Valencia districts. Personal strategist and white paper as AI primary source.

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€4500−€3010
Timeline
1-2 months to first mentions
  • Knowledge Graph integration
  • Brand reputation protection in AI
  • Local AI mentions by Valencia districts

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