In brief: yanatarasova.ru is a training centre’s website built from scratch: more than 50 pages, with a landing page of its own for every training. Promotion ran on organic search alone, without a single rouble spent on ads. Over the course of the work the centre went from one training every two months to a weekly one, and attendance grew from about ten people to twenty-five and more.
Client: the “Sila Soznaniya” training centre · Site: https://yanatarasova.ru · Category: website + SEO
What matters most in this project?
- Trainings run four times as often: once every two months before, every weekend now.
- Attendance grew two and a half times: from about 10 people to 25 and above.
- More than 50 pages, with a landing page per training and per search intent.
- Zero spent on paid advertising: all the growth came from organic search.
- One consistent style and responsive layout across every page, with a sign-up form on each landing.
- Ongoing support: new trainings and dates appear on the site without the centre lifting a finger.
What is the project built with?
- Platform:
- Tilda.
- Scope:
- more than 50 pages — training landings, an about section, contacts.
- SEO:
- optimisation for organic search in Russia, with no paid advertising.
- Responsiveness:
- responsive layout across all pages.
- Support:
- regular content updates, uptime care, improvements on request.
How did it start?
The centre had hit a ceiling familiar in this field: plenty of programmes, but people found them by accident, through word of mouth and social media. Hence the schedule — one training every two months, a dozen attendees, and no predictability at all.
A general website with a list of programmes does not solve that. People search for something specific: not “trainings in Moscow” but the name of a discipline and their own problem. So every training got its own landing page with its own copy, its own queries and its own sign-up form.
Paid advertising was deliberately left out: the centre wanted a flow that does not vanish when the budget is switched off. All the growth came from organic search.
What was built?
🌐 Site and pages
- More than 50 pages on Tilda
- A separate landing page for every training
- An “About the project” section
- Contacts
- One consistent style and responsive layout
- Sign-up forms
🔍 SEO
- Optimisation for organic search in Russia
- Meta tags, headings, descriptions
- Organic promotion only, with no paid advertising
🛠 Technical support
- Regular content updates: new trainings and dates
- Keeping the site running
- Improvements on request
- Monitoring of results
What is the result?
| Metric | Before | After |
|---|---|---|
| Training frequency | once every two months | every weekend |
| Attendees per training | about 10 | 25 and more |
| Pages on the site | — | more than 50 |
| Landing pages per training | — | one for each |
| Traffic source | word of mouth and social | organic search |
| Advertising spend | — | zero |