Visibility in LLMs
Discover what percentage of artificial intelligence responses mention your brand compared to competitors.
With assistants like ChatGPT, Gemini and Claude in ever wider use, measuring your Share of Model has become essential. This metric tells you how often your brand appears in AI-generated responses and reveals which sources (Reddit, Quora, your own content) dominate the citations. In 2026, working on this share is how you stay relevant in the digital space.
Share of Model measures the percentage of AI responses that mention your brand. In 2026, analyzing this metric lets you prepare content to appear in ChatGPT, Gemini and Claude. Tools like SEO7.es deliver tailored reports.
Share of Model is an emerging SEO metric that measures a brand's visibility in the responses of large language models (LLMs). Unlike traditional web traffic, it counts how often an LLM cites your brand, product or content when answering users. It matters because AI assistants are replacing classic searches. Our service analyzes the responses of ChatGPT, Gemini and Claude and determines which sources (Reddit, Quora, your website, blogs and others) generate the most mentions. With that data, you can adjust your content strategy and dominate AI responses.
Share of Model (SoM) is the percentage of AI assistant responses that mention a specific brand, product or piece of content. In 2026, with ChatGPT, Gemini and Claude established as primary information sources, SoM has become a critical KPI. According to a Gartner study, 65% of users trust AI responses when deciding on a purchase. If your brand does not show up in those responses, you lose opportunities. Measuring SoM tells you which channels (Reddit, Quora, your website) generate mentions and what to change in your content to gain presence.
Each LLM has its own biases in the sources it cites. ChatGPT (OpenAI) tends to favor high-authority content like Wikipedia and .edu sites, but on niche topics it cites Reddit too. Gemini (Google) leans on its own web index and gives more weight to sites with good SEO and structured data. Claude (Anthropic) is more cautious and cites verified sources: academic journals and established media. In 2026, the comparison shows that brands present on Reddit and Quora get 30% more mentions in ChatGPT, while in Gemini the winners are those with data in the Knowledge Graph. Our service breaks down those differences so you can adapt your strategy to each platform.
| LLM | Your brand mentions | Main source | Leading competitor |
|---|---|---|---|
| ChatGPT | 45% | Competitor A (52%) | |
| Gemini | 38% | Own website | Competitor B (41%) |
| Claude | 29% | Media | Competitor C (35%) |
To raise your Share of Model, create content that LLMs consider relevant and authoritative. First, publish original, well-structured content on your website, with data and citations from reliable sources. Second, take part on Reddit and Quora, answering questions with links to your site. Third, prepare pages for featured snippets and structured data (schema.org), which Gemini relies on. Fourth, earn backlinks from high-authority sites. According to a Think with Google report, brands present in at least three sources (website, Reddit, Quora) double their SoM. And watch for changes in the LLM algorithms: preferred sources shift with updates.
«Share grows through repeated wording. The same service description on your site, in directories and in reviews gradually becomes what a model treats as fact.»
Share of Model is the key metric of 2026 for measuring your brand's visibility in AI assistants like ChatGPT, Gemini and Claude. By seeing which sources generate the most mentions (Reddit, Quora, your website), you can adjust your content strategy and dominate the responses. Our service delivers a detailed report with actionable data. Request your analysis and start growing your share in the AI era.
So ChatGPT, Gemini, Perplexity and Google AI Overview recommend your company when a customer asks “who’s the best in Valencia”. From €490 a month.
Ranking inside AI models works differently from classic SEO: what matters is how facts about your company are structured, how quotable they are, and whether you show up in the sources the models read. Every month we check what ChatGPT, Gemini and Perplexity say about you and fix whatever keeps you out of the answer. The field is young, so we work on subscription: models keep changing and a set-it-once setup doesn’t hold here. In Spain these services run €1,500-5,000 a month; we come in three times cheaper.
A short brief, and we’ll come back with a plan and quote within 24-48 h. No pressure.
It is the percentage of AI responses that mention your brand. It measures your visibility in LLMs like ChatGPT.
Because users increasingly rely on AI assistants to search for information and make decisions.
Relevant queries are submitted to LLMs, and the number of times your brand appears compared to competitors is counted.
There are platforms like SEO7.es that automate the analysis of mentions in ChatGPT, Gemini, and Claude.
Yes, ChatGPT and Claude frequently cite Reddit. Participating in relevant threads can increase your mentions.
Quora is also a common source in AI responses, especially for niche questions.
Create original, well-structured content with data and links to authoritative sources. Use schema.org.
SoM measures mentions in AI responses, not clicks. It is complementary to classic SEO.
We recommend monthly: LLMs update often and the sources change.
Yes, with quality content and participation in forums. The main investment is time and strategy.
Indirectly, if your brand appears in AI responses, users may search for it directly.
It depends on the industry. Leading with more than 40% of mentions compared to competitors is a good goal.
Yes, at SEO7.es we conduct Share of Model audits for your brand. Request a quote.
