AI and positioning
Strategies for your brand to be recommended by ChatGPT, Gemini and Claude in 2026.
AI assistants like ChatGPT, Gemini and Claude are changing how people look for information. For a brand, getting into their recommendations is how you win customers in Spain and the United Kingdom. In 2026, optimization for AI (AEO/GEO) demands a structured, data-driven approach.
For AI assistants to recommend your brand in Spain and the United Kingdom in 2026, structure content around concrete questions, use local data, implement FAQ and HowTo schema markup and earn links from high-authority sites. According to Statista, 40% of AI users in Europe trust ChatGPT recommendations when buying.
This article explains how to prepare content so artificial intelligence assistants (ChatGPT, Gemini, Claude) recommend your brand in Spain and the United Kingdom: the differences between the two markets, AEO/GEO techniques and how to structure content to answer user questions. It includes data from Gartner and Statista and practical steps for 2026. Written for marketing directors and SEOs who want to position themselves in the era of conversational search.
For an AI assistant to recommend your content, it has to answer questions directly and rest on authority. In 2026, assistants favor sources with up-to-date data, links to official sites and a clear structure. Use question-form headings (H2, H3), lists and tables. Add FAQ, HowTo and Article schema markup. Backlinks from recognized media like El País or The Guardian add credibility. Surfer SEO or Frase.io help prepare the text for AI.
Spain and the United Kingdom differ in culture and language, and that weighs on which content AI assistants pick. In Spain, people ask longer, more colloquial questions; in the United Kingdom, more direct ones. Assistants prefer content in the local language. In 2026, Google Gemini and ChatGPT lean toward content with local references ('en Madrid' versus 'in London', for instance). Domain authority counts too: in the United Kingdom, .co.uk domains and links from the BBC or The Guardian carry more weight; in Spain, .es domains and links from El Mundo or RTVE.
| Factor | Spain | United Kingdom |
|---|---|---|
| Language | Neutral Spanish with local idioms | Standard British English |
| Question type | Long and conversational | Short and direct |
| Preferred domains | .es, .com with Spanish content | .co.uk, .uk |
According to Gartner, by 2026 65% of searches will be screenless, through voice and AI assistants. A 2025 Statista study finds that 40% of users in Europe trust ChatGPT recommendations when buying. In Spain, 35% of internet users already turn to AI assistants every week (IAB Spain, 2025). Think with Google adds that 50% of users in the United Kingdom have searched for products with an AI assistant. The numbers say the same thing: ignoring AI optimization means losing qualified traffic.
«Check your own niche rather than general reports. In narrow topics models behave differently from mass ones, and other people's conclusions barely transfer.»
In 2026, without optimization for AI assistants (AEO/GEO) you do not get into the recommendations of ChatGPT, Gemini and Claude. In Spain and the United Kingdom, the strategy has to adapt to the local language and culture. Structure content around questions, use up-to-date data, implement schema markup and earn authority links. With 65% of searches screenless according to Gartner, the brands that act now will take the conversational traffic. Request a free audit and find out where you stand.
So ChatGPT, Gemini, Perplexity and Google AI Overview recommend your company when a customer asks “who’s the best in Valencia”. From €490 a month.
Ranking inside AI models works differently from classic SEO: what matters is how facts about your company are structured, how quotable they are, and whether you show up in the sources the models read. Every month we check what ChatGPT, Gemini and Perplexity say about you and fix whatever keeps you out of the answer. The field is young, so we work on subscription: models keep changing and a set-it-once setup doesn’t hold here. In Spain these services run €1,500-5,000 a month; we come in three times cheaper.
A short brief, and we’ll come back with a plan and quote within 24-48 h. No pressure.
AEO (Answer Engine Optimization) is optimizing content to be selected as an answer by AI engines like ChatGPT or Gemini.
GEO (Generative Engine Optimization) focuses on content being used by generative models to create responses.
Brand24 or a similar tool works, or simply ask ChatGPT about your sector and see who it names.
Structured content with questions and answers, lists, tables, and concrete data. Assistants prefer direct answers.
Yes, assistants use authority signals like backlinks and loading speed. Good base SEO helps.
Not mandatory, but a blog with FAQ articles and guides increases chances of being cited.
Positive reviews on Google My Business and Trustpilot can be used by assistants to recommend brands.
Depends on competition and authority. With a solid strategy, you may notice changes in 3-6 months.
Surfer SEO, Frase.io, Clearscope, and MarketMuse help optimize content for questions.
Yes, voice searches are often long questions. Include natural phrases in your content.
Google's featured snippets are a common source for assistants. Optimizing for them helps.
ChatGPT tends to use open web sources, while Gemini integrates Google data. Both prioritize authority.
Yes, Claude values well-structured content with citations. Use clear language and avoid exaggerations.
