Share of Model 2026
📊 What is Share of Model?
Metric that measures the percentage of AI responses that mention your brand versus competitors.
🔍 Measurement Methodology
Daily queries to ChatGPT, Gemini, and Claude with predefined prompts, recording mentions and sentiment.
📈 Key Metrics
Citation frequency, position in the response, sentiment, and generated links.
📋 Management Presentation
Visual reports with monthly trends, competitor comparison, and AEO recommendations.
Step-by-step guide to measure and optimize your presence in artificial intelligence assistants.
In 2026, your brand's visibility in ChatGPT, Gemini, and Claude responses is crucial. This report details how to create a Share of Model report, key metrics, and how to present results to management. At SEO7, with 9 years of experience, we help you master AEO.
📊 What is Share of Model?
Metric that measures the percentage of AI responses that mention your brand versus competitors.
🔍 Measurement Methodology
Daily queries to ChatGPT, Gemini, and Claude with predefined prompts, recording mentions and sentiment.
📈 Key Metrics
Citation frequency, position in the response, sentiment, and generated links.
📋 Management Presentation
Visual reports with monthly trends, competitor comparison, and AEO recommendations.
Quick answer
Share of Model measures your brand's presence in AI responses. For 2026, brands that optimize their content for AEO see a 40% increase in mentions. Tools like Brand24 or Mention enable tracking. At SEO7 we guide you through the process.
This article explains how to create a brand share report in AI assistants (Share of Model). It covers from the definition of the metric, data collection methodology (prompts, frequency, models), to result analysis and executive presentation. Includes practical examples, recommended tools (Brand24, Google Alerts, ChatGPT Enterprise) and tips to improve positioning in AI responses. Aimed at digital marketing and SEO managers seeking to measure the impact of their AEO strategies.
To measure Share of Model, first define a set of 20-30 key questions from your sector. Run the same queries daily in ChatGPT, Gemini, and Claude, recording whether your brand appears and in what context. Use tools like Brand24 to automate tracking. Calculate the percentage of responses where your brand is mentioned out of total queries. According to a Gartner study (2025), companies that monitor this indicator improve their visibility by 35%.
Essential metrics are: citation frequency (how many times your brand appears), position in the response (first, second, etc.), sentiment (positive, neutral, negative), and generated links. Also relevant is share of voice versus competitors. According to Think with Google, brands with high citation frequency in AI improve their organic traffic by 25%. Include a monthly comparison table.
| Metric | Description | Tool | Frequency |
|---|---|---|---|
| Citation frequency | Number of times the brand appears | Brand24 | Daily |
| Position in response | Order of mention (1st, 2nd…) | Manual | Daily |
| Sentiment | Positive/neutral/negative | Manual analysis | Weekly |
| Generated links | URLs included by the AI | Brand24 | Daily |
Prepare an executive report with a one-page summary: monthly Share of Model trend, competitor comparison, and recommendations. Include line charts and a traffic light (green/yellow/red). According to McKinsey, companies that present AI data to management get 50% more SEO budget. Attach a real success story: for example, a Valencian footwear brand increased its Share of Model by 60% in 3 months after optimizing its content for AEO.
Expert opinion
«Show management two numbers: the share of questions where you are named and what changed since last time. Leave everything else in an appendix for the curious.»
The Share of Model report is essential to measure the impact of your AEO strategy. In 2026, with the proliferation of AI assistants, monitoring mentions in ChatGPT, Gemini, and Claude differentiates leading brands. Follow the proposed methodology: define questions, use tools like Brand24, measure frequency, position and sentiment, and present clear results to management. At SEO7, with 9 years of experience and 20+ technologies, we help you optimize your digital presence. Request a free audit.
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Ranking inside AI models works differently from classic SEO: what matters is how facts about your company are structured, how quotable they are, and whether you show up in the sources the models read. Every month we check what ChatGPT, Gemini and Perplexity say about you and fix whatever keeps you out of the answer. The field is young, so we work on subscription: models keep changing and a set-it-once setup doesn’t hold here. In Spain these services run €1,500–5,000 a month — we come in three times cheaper.
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