Share of Model 2026
Step-by-step guide to measure and optimize your presence in artificial intelligence assistants.
In 2026, your brand's visibility in ChatGPT, Gemini and Claude responses carries real weight. Here we explain how to build a Share of Model report, which metrics matter and how to present the results to management. At SEO7, with 8 years of experience, we help you master AEO.
Share of Model measures your brand's presence in AI responses. By 2026, brands that optimize their content for AEO see 40% more mentions. Brand24 or Mention make the tracking possible. At SEO7 we guide you through the whole process.
This article explains how to create a brand share report for AI assistants (Share of Model): what the metric measures, how to collect the data (prompts, frequency, models), how to analyze the results and present them to management. It includes practical examples, recommended tools (Brand24, Google Alerts, ChatGPT Enterprise) and tips to improve positioning in AI responses. It is written for digital marketing and SEO managers who want to measure the impact of their AEO strategies.
To measure Share of Model, first gather 20-30 key questions from your sector. Run the same queries every day in ChatGPT, Gemini and Claude and note whether your brand shows up and in what context. Tracking can be automated with Brand24. Then work out what percentage of responses mention your brand out of all queries. According to a Gartner study (2025), companies that watch this indicator improve their visibility by 35%.
There are four essential metrics: citation frequency (how many times your brand appears), position in the response (first, second and so on), sentiment (positive, neutral, negative) and generated links. Share of voice against competitors matters too. According to Think with Google, brands with high citation frequency in AI gain 25% more organic traffic. Add a monthly comparison table.
| Metric | Description | Tool | Frequency |
|---|---|---|---|
| Citation frequency | Number of times the brand appears | Brand24 | Daily |
| Position in response | Order of mention (1st, 2nd…) | Manual | Daily |
| Sentiment | Positive/neutral/negative | Manual analysis | Weekly |
| Generated links | URLs included by the AI | Brand24 | Daily |
Prepare an executive report with a one-page summary: monthly Share of Model trend, competitor comparison and recommendations. Add line charts and a traffic light (green, yellow, red). According to McKinsey, companies that present AI data to management get 50% more SEO budget. Attach a real case: a Valencian footwear brand raised its Share of Model by 60% in 3 months after optimizing its content for AEO.
«Show management two numbers: the share of questions where you are named and what changed since last time. Leave everything else in an appendix for the curious.»
The Share of Model report is how you measure the impact of your AEO strategy. In 2026, with AI assistants everywhere, tracking mentions in ChatGPT, Gemini and Claude is what sets leading brands apart. Follow the proposed methodology: define questions, use Brand24, measure frequency, position and sentiment, and present clear results to management. At SEO7, with 8 years of experience and 20+ technologies, we help you strengthen your digital presence. Request a free audit.
So ChatGPT, Gemini, Perplexity and Google AI Overview recommend your company when a customer asks “who’s the best in Valencia”. From €490 a month.
Ranking inside AI models works differently from classic SEO: what matters is how facts about your company are structured, how quotable they are, and whether you show up in the sources the models read. Every month we check what ChatGPT, Gemini and Perplexity say about you and fix whatever keeps you out of the answer. The field is young, so we work on subscription: models keep changing and a set-it-once setup doesn’t hold here. In Spain these services run €1,500-5,000 a month; we come in three times cheaper.
A short brief, and we’ll come back with a plan and quote within 24-48 h. No pressure.
It is the percentage of AI assistant responses (ChatGPT, Gemini, Claude) that mention your brand. It measures visibility in artificial intelligence environments.
Because more and more users get their information from AI assistants. Being present there brings traffic and brand authority.
Brand24, Mention, Google Alerts, and AI monitoring platforms like ChatGPT Enterprise. It can also be done manually.
We recommend measuring daily for accurate data, and pulling weekly and monthly reports for trends.
Optimize your content for AEO: structured data, FAQs, natural language and citations from authoritative sources. At SEO7 we can advise you.
Answer Engine Optimization: optimization so that AI assistants respond with your content. Includes technical and semantic SEO.
It depends on complexity. At SEO7 an AI brand visibility audit starts at €250, and monthly AI promotion at €490. Request a custom quote.
Yes, with Brand24 and Python scripts that query the AI APIs. We can implement it.
Citation frequency, position in the response and sentiment. Those are the ones that weigh directly on brand perception.
Use a dashboard with trend charts, competitor comparison, and clear recommendations. Include a status traffic light.
Share of voice counts mentions in media and social networks; Share of Model looks only at AI assistant responses.
Yes, especially useful for sectors with high digital competition: fintech, ecommerce, healthcare, education, and professional services.
Visit our website SEO7.es or call us at +34 96 123 45 67. Response within 24-48 business hours.
