AI Visibility
🔍 What is Share of Model?
Metric indicating the percentage of times your brand is mentioned in generative AI responses versus competitors.
📊 Key Tools
Use Brand24, Semrush, or Google Alerts to monitor mentions. Also manual prompts in ChatGPT.
📝 Audit Steps
Define queries, collect responses, calculate frequency, and compare with competitors. Adjust your SEO strategy.
🚀 Continuous Optimization
Update content, improve E-E-A-T, and generate backlinks. AI prioritizes authoritative and up-to-date sources.
Discover how to measure your brand's presence in artificial intelligence responses and optimize it to gain visibility.
With the rise of assistants like ChatGPT, Google Bard, or Bing Chat, your brand's visibility in their responses has become crucial. Share of Model measures how often your brand appears compared to competitors. At SEO7.ES we teach you how to audit and improve this indicator.
🔍 What is Share of Model?
Metric indicating the percentage of times your brand is mentioned in generative AI responses versus competitors.
📊 Key Tools
Use Brand24, Semrush, or Google Alerts to monitor mentions. Also manual prompts in ChatGPT.
📝 Audit Steps
Define queries, collect responses, calculate frequency, and compare with competitors. Adjust your SEO strategy.
🚀 Continuous Optimization
Update content, improve E-E-A-T, and generate backlinks. AI prioritizes authoritative and up-to-date sources.
Quick answer
Share of Model measures your brand's presence in AI responses. To audit: 1) Define 10-20 key questions for your sector. 2) Query ChatGPT, Bard, and Bing Chat. 3) Count mentions of your brand vs competitors. 4) Calculate the percentage. Tools like Brand24 or Semrush help. In Spain, optimize with localized content and structured data.
In this complete guide, SEO7.ES explains what Share of Model is, why it matters for your brand in Spain, and how to conduct a step-by-step audit. Includes recommended tools, practical examples, and strategies to improve your visibility in AI assistants like ChatGPT, Google Bard, and Bing Chat. Additionally, we analyze how traditional SEO influences these responses and which metrics to track.
Share of Model (SoM) is a metric that quantifies how often a brand or product appears in responses generated by language models (LLMs) like GPT-4, Gemini, or Claude. Unlike Share of Voice (SoV) in traditional search engines, SoM measures visibility in conversational assistants. It is important because these models are becoming the gateway to information: according to Gartner, by 2026, 30% of digital interactions will involve generative AI. If your brand does not appear, you lose business opportunities. In Spain, where ChatGPT adoption exceeds 40% among digital users, ignoring this metric is a risk.
So ChatGPT, Gemini, Perplexity and Google AI Overview recommend your company when a customer asks “who’s the best in Valencia”.
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Measuring Share of Model requires a systematic approach. First, define a set of queries that your potential customers would ask an AI assistant. For example, if you are an SEO agency in Valencia, questions like 'best SEO agency in Valencia' or 'how to improve web positioning'. Then, query several models (ChatGPT, Bard, Bing Chat) and record the responses. You can do this manually or with tools like Brand24 (AI mention monitoring) or Semrush (which includes AI visibility analysis). There are also startups like MarketMuse that offer topic authority metrics. Calculate the percentage of times your brand appears. A good practice is to repeat the audit monthly to see trends.
| Tool | Functionality | Price | Ideal for |
|---|---|---|---|
| Brand24 | AI and social media mention monitoring | From $49/month | SMEs and agencies |
| Semrush | AI visibility and SEO analysis | From $119.95/month | SEO professionals |
| MarketMuse | Topic authority and content optimization | From $149/month | Large companies |
To improve your Share of Model, focus on three pillars: authority, relevance, and structure. AI prioritizes sources with high authority (E-E-A-T), so get backlinks from reputable sites and update your content regularly. Use structured data (schema.org) so models better understand your information. Create localized content for Spain: include geographic references, local success stories, and mentions of Spanish regulations. Participate in forums and communities where AI can track your expertise. According to a Statista study, 65% of users trust AI responses if they cite recognized sources. Therefore, publish in authoritative media like El País or Expansion.
Expert opinion
«By 2026, 30% of digital interactions will involve generative AI, and brands that do not optimize their presence in these models will lose a significant market share.»
Share of Model is the new visibility metric in the AI era. To measure it, define relevant queries, consult several assistants (ChatGPT, Bard, Bing) and calculate the percentage of mentions. Tools like Brand24 or Semrush facilitate the process. Improve your SoM with authoritative content, structured data, and presence in trusted media. In Spain, localization is key: include geographic references and regulations. Conduct monthly audits to track trends. At SEO7.ES we help you implement these strategies with 9 years of experience and over 20 technologies. Request your audit in 24-48h.
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