Dog-grooming website from scratch: Top-3 and 60+ leads.

vipstrizhkasobak.ru — a full-cycle project: design from scratch and development of a dog grooming website on Joomla 4 for the "Груминг ЭСТА" salon. Site structure built around local GEO, keywords and content tuned for regional grooming searches, fast loading and mobile adaptation. In 4 months — top 3 on local searches and growth from 0 to 60+ leads per month through organic search alone, with no paid advertising.

Client: Груминг ЭСТА · Website: https://vipstrizhkasobak.ru · Category: website

Technology stack

• CMS: Joomla 4.
• Design: unique design from scratch (style, page structure).
• SEO: local GEO structure, regional keyword research, sitemap, structured data.
• Performance: caching, compression, fast loading.
• Responsive: mobile-first markup.

Full list of implemented features

🎨 Design from scratch

• Unique design: style, page structure, service and lead blocks
• Joomla 4 build matching the approved design
• Responsive markup, mobile version

🌐 Website and pages

• Service pages
• Lead forms
• Contacts and map
• Convenient navigation

🔍 SEO and content

• Site structure built around local GEO
• Keywords and content tuned for regional grooming searches
• Meta tags, headings, service descriptions
• Sitemap, structured data

⚡ Performance

• Caching, compression
• Speed and mobile testing

Workflow

1. Brief and design from scratch — defining the target audience and key grooming queries in the region; unique design (style, structure, service and lead blocks). 2. Markup and Joomla 4 — assembling the site from the design; responsive markup, lead forms, service pages, contacts, map. 3. Content and keywords — copy tuned to local queries; meta tags, headings, service descriptions. 4. SEO and speed — sitemap, structured data, caching, compression; speed and mobile testing. 5. Launch and monitoring — publication, indexing, tracking of positions and leads. In 4 months — top 3 in local GEO and 60+ leads per month.

Results