Ads & traffic
Feed, Stories & Reels
We use all Meta formats: video, carousels, photos and interactive Stories.
Precise targeting
Interest audiences, lookalike and custom segments built from your data.
Retargeting & ROAS
We re-engage users who know the brand and optimise campaigns by real return.
Lead-focused management
Campaigns are set up for a specific target action: call, form or message.
Visual campaigns in feed, Stories and Reels — from creative to lead.
Instagram Ads let you reach your target audience precisely by interests, demographics and behaviour. We set up targeting, create creatives and manage campaigns from the first touch to the sale — with retargeting to users who have already seen your brand.
Feed, Stories & Reels
We use all Meta formats: video, carousels, photos and interactive Stories.
Precise targeting
Interest audiences, lookalike and custom segments built from your data.
Retargeting & ROAS
We re-engage users who know the brand and optimise campaigns by real return.
Lead-focused management
Campaigns are set up for a specific target action: call, form or message.
Quick answer
Instagram advertising means paid campaigns through the Meta platform (Instagram Ads) in feed, Stories and Reels formats with precise targeting by interests, demographics and retargeting to warm audiences. According to Meta, Instagram has more than 2 billion monthly active users. For businesses with a visual product or service it is one of the most effective channels for leads and sales. Request a quote — we respond within 24–48 hours.
This page covers Instagram advertising for brands, online stores, and products or services with a visual component — campaigns in Spain and worldwide through the Meta platform. We explain how formats work (feed, Stories, Reels), how targeting by interests and audiences is built, what retargeting is and how it increases budget return. We cover cost and campaign structure, key metrics (CPM, CPC, CTR, ROAS) and the launch process. Below you will find a step-by-step plan for launching Instagram Ads, a cost reference and a format table, Meta's platform insight, 10 common questions, our "Ads & traffic" packages and related services. Instagram Ads is part of the Meta ecosystem, which includes Facebook Ads and Audience Network, giving additional reach from a single budget.
The common mistake is opening Meta Ads Manager and loading a budget straight away. The right path: first define the campaign goal (lead, site visit, reach), describe the target audience by interests and behaviour, prepare a visual creative in the right format (Stories — vertical 9:16, feed — square or 4:5, Reels — vertical), and only then set up targeting and bidding. Retargeting is added in the second phase, once the Meta pixel has gathered enough data.
The Instagram Ads budget has two parts: the media budget (payment to Meta for impressions and clicks) and the management fee (setup, optimisation, creatives). The media budget is individual for each client — it depends on niche, competition, geography and goal. Below is a reference of campaign formats and their purpose to choose a starting point. Exact prices for "Ads & traffic" are in the packages block below.
| Format | Goal | Placement | Who it fits |
|---|---|---|---|
| Feed (photo/video) | Reach, traffic, leads | Instagram feed | Brands, services, online stores |
| Stories | Engagement, leads, reach | Instagram Stories | Promotions, discounts, visual products |
| Reels | New audience reach, brand awareness | Instagram Reels | Viral content, younger audiences |
| Retargeting | Warm audience conversion | Feed + Stories + Reels | Any business with website traffic |
There is no single "best" format — it all depends on the goal and product. For reach and viral spread, Reels work best because Instagram's algorithm actively promotes them beyond followers. Stories deliver high engagement and suit promotions and direct calls to action. Feed (photo and video) consistently converts an audience with more considered intent. Retargeting is effective in any placement when the Meta pixel is set up correctly. According to the platform itself, combining formats delivers better overall results than using just one.
Expert opinion
«According to Meta, Instagram has more than 2 billion monthly active users, and Stories and Reels formats deliver high reach and engagement, making the platform a strong choice for visual brands and products.»
In short
Instagram advertising through Meta Ads Manager lets you reach your target audience precisely by interests, behaviour and demographics across all key formats — feed, Stories and Reels. Combining cold audience targeting with warm retargeting lowers the cost per lead and improves ROAS. For brands, online stores and services with a visual component, Instagram is one of the most effective paid channels. The key to results is the right campaign goal, strong visual creatives and continuous optimisation based on Meta pixel data. Request a quote — we will prepare the strategy and estimate for "Ads & traffic" within 24–48 hours.
Ads & traffic
Paid ads on Google Ads, Meta, TikTok, YouTube. Setup, management, reporting. We bring targeted customers within your budget.
Ad management subscription. Your ad budget is separate. All prices include 21% VAT.
All prices include VAT (21%).
A short brief — we’ll come back with a plan and quote within 24–48 h. No pressure.
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