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Ranking on Google

Technical SEO audit.

Core Web Vitals

We check LCP, CLS and INP — speed and stability signals that Google factors into rankings.

Indexation and crawling

We find pages blocked from indexation and crawl errors robots cannot get through.

Duplicates and redirects

We identify duplicate content, broken links and redirect chains that dilute site authority.

Mobile version

We check Mobile-First Index: correct viewport, mobile speed and interface usability.

We find everything blocking your site from ranking: speed, indexation, errors, duplicates and structure.

A technical audit is the X-ray of your site before SEO work begins. We check Core Web Vitals, robots.txt, sitemap, redirects, mobile version and architecture. The output is a prioritised fix list with estimated impact on rankings.

Quick answer

A technical SEO audit is a thorough review of the technical factors that affect Google rankings: page speed and Core Web Vitals (LCP, CLS, INP), correct robots.txt and sitemap, indexation, crawl errors, duplicate content, redirects and the mobile version. After the audit you get a prioritised fix plan with an estimated ranking impact for each point. Request a quote — we reply within 24–48 hours.

This page covers the technical SEO audit: what we check, why it matters for Google rankings and how we prioritise fixes. A technical audit is the foundation of any SEO campaign: without correct indexation, decent speed and a clean structure, even great content will not reach the top. By technical audit we mean checking Core Web Vitals and Page Experience, robots.txt and sitemap.xml files, indexation settings, crawl errors (4xx, 5xx), redirect chains, duplicate content, mobile adaptation and link structure. All of this determines how Googlebot crawls the site and how well pages enter the index. Below you will find the step-by-step audit process, a timeline reference, a table of audit blocks with their ranking impact and answers to common questions. At the end — our SEO packages with real prices and related services.

How is a technical SEO audit carried out?.

Eight sequential steps from data collection to the fix plan

The audit starts with data collection via Screaming Frog, Google Search Console and PageSpeed Insights, then we work through each technical block in sequence. For every issue we estimate the potential ranking impact and the effort to fix it, so the output is not just a list of errors but a ready-to-use action plan with priorities.

Technical SEO audit dashboard showing indexation errors and Core Web Vitals
A technical audit is the site X-ray: we find hidden errors blocking rankings.
  1. 1Crawl the site with Screaming Frog and collect all URLs, status codes and meta data.
  2. 2Check robots.txt and sitemap.xml: blocked directories, incorrect directives and stale URLs.
  3. 3Analyse Google Search Console: indexation errors, Mobile Usability warnings and Core Web Vitals.
  4. 4Measure speed via PageSpeed Insights and Web Vitals: LCP, CLS and INP on mobile and desktop.
  5. 5Find duplicates: URL parameters, www/non-www, http/https, trailing slash, duplicate title and description.
  6. 6Check redirect chains and loops (301, 302), broken links (404, 410) and internal linking.
  7. 7Check mobile adaptation: viewport meta, font sizes, tap target spacing and Core Web Vitals on mobile.
  8. 8Produce a prioritised report: every issue with its estimated ranking impact and fix effort.

What exactly does a technical SEO audit check?.

Core Web Vitals and indexation: LCP, CLS and INP metrics in PageSpeed Insights
Core Web Vitals: LCP, CLS and INP — the three metrics Google uses in rankings.

Four key blocks with measurable ranking impact

The technical audit covers four main blocks: speed and Core Web Vitals, indexation and crawling, duplicates and redirects, and the mobile version. Each block affects how Googlebot crawls the site and how well pages enter the index. Ignoring any of them reduces site visibility regardless of content quality.

Audit blockWhat we checkRanking impact
Speed and Core Web VitalsLCP, CLS, INP; PageSpeed Score; compression, cache, critical CSSDirect ranking signal; affects CTR and bounce rate
Indexation and crawlingrobots.txt, sitemap, noindex, 4xx/5xx, link depthPages outside the index do not rank at all
Duplicates and redirectsCanonical, URL parameters, 301/302 chains, duplicate metaSplits page authority; may trigger penalties
Mobile versionMobile-First Index, viewport, mobile speed, tap targetsGoogle indexes the mobile version first — errors here are critical

Why do Core Web Vitals matter for a technical SEO audit?.

Google has officially factored Core Web Vitals into rankings since 2021

Core Web Vitals are three page speed and stability metrics: LCP (largest contentful paint), CLS (cumulative layout shift) and INP (interaction to next paint). Google included them in the ranking algorithm as part of Page Experience signals. A site with poor Core Web Vitals loses to competitors in search results all else being equal, even if its content is stronger. A technical SEO audit always starts by measuring these metrics and finding the root causes of any failures.

Expert opinion

«Page experience signals, including Core Web Vitals, are used as a ranking factor. Technical site health is the foundation: without it, quality content does not reach the top.»
Google Search Central — Core Web Vitals and Page Experience documentation. Source

Conclusion

In short: what a technical SEO audit delivers.

A technical SEO audit uncovers everything blocking Google from properly crawling, indexing and ranking your pages: Core Web Vitals issues, errors in robots.txt and sitemap, incorrect indexation, duplicates, redirects and the mobile version. Without fixing technical issues, any investment in content and links delivers less than it could. The output is not just a list of errors but a prioritised action plan with the estimated ranking impact of each fix. For most sites, resolving critical technical errors produces a visibility increase within the first 4–8 weeks. Request a quote — we will prepare your SEO plan within 24–48 hours.

SEO promotion in Google

Google SEO

Technical audit, local SEO, E-E-A-T content and link building — from €290 a month. We rank your site for the searches your local customers actually type into Google.

A subscription to a month of work: you pay for what gets done, with no lock-in contract. First movement shows around month 2–3 — nobody honest promises SEO any faster. Search Console and Analytics are set up in your name, and every month you get a report together with the plan for the next one. The package costs about half of what the same work would cost bought separately.

Local SEO

SEO7 Start

from€290/mo

Google promotion for Valencia businesses: technical fixes, keywords, 2 articles a month, Google Business Profile and link building. A monthly report with recommendations.

à la carte
€520
Discount
−€230
Timeline
first shifts in 3 months
  • Technical SEO site audit
  • Google Maps + basic GBP
  • Basic content start
Top

SEO across the whole city

SEO7 Pro

from€590/mo

4 articles a month, landing pages for Valencia districts, 15–20 links and digital PR. GeoGrid shows where in the city you are found and where you are not.

à la carte
€1050
Discount
−€460
Timeline
first shifts in 3 months
  • E-E-A-T content strategy
  • Link building 5–10 links/mo
  • Valencia district landing pages

Maximum coverage

SEO7 Max

from€990/mo

8 articles a month, hyperlocal clusters across Valencia, GeoGrid 9×9, voice search and AI Overviews preparation. A quarterly strategy session.

à la carte
€1800
Discount
−€810
Timeline
first shifts in 3 months
  • GeoGrid district monitoring
  • Reputation management + NAP sync
  • Monthly analytics report

Shall we discuss your project?

A short brief — we’ll come back with a plan and quote within 24–48 h. No pressure.

Frequently asked questions.

Related links.