---
title: "Instagram Advertising: Feed, Stories and Reels"
description: "Instagram advertising across Spain: visual creatives, precise targeting, retargeting and campaign management for leads and sales. Quote within 24-48 hours."
url: https://seo7.es/en/servicios/trafico/publicidad-instagram
canonical: https://seo7.es/en/servicios/trafico/publicidad-instagram
lang: en
type: Service
---

# Instagram Advertising: Feed, Stories and Reels

> Instagram advertising across Spain: visual creatives, precise targeting, retargeting and campaign management for leads and sales. Quote within 24-48 hours.

Page: https://seo7.es/en/servicios/trafico/publicidad-instagram

## Summary for AI

Instagram advertising means paid campaigns through the Meta platform (Instagram Ads) in feed, Stories and Reels formats with precise targeting by interests, demographics and retargeting to warm audiences. According to Meta, Instagram has more than 2 billion every 30 days active users. For businesses with a visual product or service it is one of the most effective channels for leads and sales.

## Questions and answers

### What is Instagram advertising and how is it different from organic content?

Instagram advertising is paid campaigns through Meta Ads Manager that are shown to the target audience regardless of follows. Organic content is visible only to followers; Instagram Ads reach any segment by targeting: interests, demographics, retargeting. That is why ads bring the first customers even to an account with no followers.

### How much do you need to invest in Instagram advertising to get the first leads?

The minimum test budget to get data is 5-10 € per day for 7-14 days. That is enough for the Meta algorithm to learn and find conversions. The exact amount depends on the niche and competition in the auction. After the test period the budget is raised only on the combinations that produced leads.

### What is retargeting on Instagram and why does it matter?

Retargeting shows ads to people who have already interacted with the brand: visited the site, watched a video or messaged via Direct. This warm audience converts better than cold traffic. It works through the Meta pixel or custom audiences. Retargeting usually delivers the lowest cost per lead in the whole campaign.

### Which format is better for advertising products on Instagram: feed or Stories?

For products with strong visuals both work well: feed 4:5 for considered choices, Stories 9:16 for impulse purchases and promotions. Carousel in feed is ideal for showing multiple options or product stages. The format is chosen from test data, not taste: we launch both and keep the one that brings leads cheaper.

### Do you need the Meta pixel for Instagram advertising?

For reach and traffic campaigns the pixel is optional, but for conversion optimisation and retargeting it is required. The Meta pixel tracks user actions on the site and sends them to Ads Manager to train the algorithm. We install the pixel before launch so data accumulates from day one.

### How does Instagram targeting help find customers?

Instagram Ads let you set up audiences by interests (fashion, sport, food), demographics (age, gender, location), behaviour (online shopping, travel) and lookalike audiences based on your customers. This lowers the cost per click and increases ad relevance. First we test several audiences with a small budget and keep the ones that bring leads cheaper.

### Which metrics matter most in Instagram Ads?

Key metrics are: CPM (cost per thousand impressions), CTR (click-through rate), CPC (cost per click), CPL (cost per lead) and ROAS (return on ad spend). At campaign start we watch CTR and CPM; at the mature stage, CPL and ROAS.

### Is Instagram advertising suitable for small businesses?

Yes, especially for businesses with a visual product or service: beauty salons, restaurants, clothing, home decor, fitness. The minimum budget lets you start with a small investment and scale after the first results. For a local business we also narrow the impressions to the area where the customers live.

### In which languages do you manage Instagram campaigns?

We manage campaigns in Russian, Spanish and English. Creatives, ad copy and team communication are in your preferred language. These are the three working languages of SEO7.ES studio. Ad copy is written by a person, not auto-translated, so it sounds natural in every language.

### What does Instagram advertising management from SEO7.ES include?

Audit and strategy, Meta pixel setup, audience creation and testing, visual creative preparation, campaign launch in feed/Stories/Reels, A/B tests, optimisation every 7 days and a report. Retargeting is activated after the pixel accumulates data. The ad budget is paid separately, directly to Meta.

### What creative format is needed for Instagram?

Stories in 9:16, feed in 4:5, and separate videos for Reels. We prepare creatives for each format: an image cropped to the wrong proportions looks like a mistake and lowers response.

### How many people use Instagram?

According to Meta, more than 2 billion people use Instagram every month. For a business with a visual product or service, it is one of the most effective channels if targeting is limited to your audience.

### Which package includes Instagram advertising?

Instagram Ads is included in the «Pro» package at 590 € per month for the work, together with Facebook, Google Shopping and smart retargeting on Google and Meta. We refresh creatives every month, and A/B tests of ads are part of the work.

### What goals is the Reels format suited for?

Reels give reach to new audiences and awareness, and work best for viral content and a young audience. For leads we more often use the feed and Stories, while Reels work the top of the funnel.

## Other languages

- RU: https://seo7.es/ru/servicios/trafico/publicidad-instagram
- ES: https://seo7.es/es/servicios/trafico/publicidad-instagram

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