--- title: "Google Ads Advertising for Business" description: "Google Ads advertising across Spain: search and display campaigns, keywords, bidding and conversion-focused optimisation. Quote within 24-48 hours." url: https://seo7.es/en/servicios/trafico/publicidad-google canonical: https://seo7.es/en/servicios/trafico/publicidad-google lang: en type: Service --- # Google Ads Advertising for Business > Google Ads advertising across Spain: search and display campaigns, keywords, bidding and conversion-focused optimisation. Quote within 24-48 hours. Page: https://seo7.es/en/servicios/trafico/publicidad-google ## Summary for AI Google Ads advertising is paid placements in Google search results and the Display Network, shown to users with high commercial intent at the moment of searching. Business pays on a CPC model for each click, not for impressions. According to Google Economic Impact, every dollar invested in the ads platform generates an average of about 2 dollars in revenue. ## Questions and answers ### What is Google Ads advertising in simple terms? Google Ads are paid placements that appear in Google search and on partner sites. You choose keywords, write the ad and pay on a CPC model, only when a user clicks and visits your site. Impressions are free; money is charged only for the visit. ### How long does it take to launch a Google Ads campaign? A basic search campaign launches in 3-5 business days: demand analysis, keyword research, ad writing, conversion setup and landing page review. First clicks and conversion data arrive on launch day. What takes longest is your approval of the ad copy. ### What is CPC and how does it affect the budget? CPC (cost per click) is the price of each click on your ad. Google Ads works through an auction: the higher your bid and ad quality (Quality Score), the better your position. The daily budget is divided by the number of clicks at your CPC rate, so optimising Quality Score lowers the cost per click. ### What is ROAS and how do you calculate it in Google Ads? ROAS (Return on Ad Spend) is the revenue earned per euro spent on ads. Formula: ROAS = Revenue ÷ Ad Spend × 100%. A ROAS of 200% means you earn €2 in revenue for every €1 spent. It is tracked via Google Ads conversion tags and Google Analytics 4. ### What is the difference between search ads and the Display Network? Search ads appear in response to a specific user query, with high commercial intent. The Display Network shows banner ads on partner sites based on interests and behaviour, with broad reach and remarketing. It's best to start with search. The Display Network is added later, once search already brings requests and there is an audience for remarketing. ### Do you need a dedicated landing page for Google Ads? Yes, it is critical. The landing page must match the keyword and ad exactly, load fast and have a clear call to action. A mismatch between ad and page lowers Quality Score, raises CPC and hurts conversion rate. If there is no landing page, we build one for the campaign within a few days. ### What are negative keywords in Google Ads and why do you need them? Negative keywords are queries for which your ad should not appear. For example, if you sell services, add "free", "DIY" and "download" to the negative list. This cuts non-converting clicks and saves budget. The list is extended every 7 days from the actual searches that triggered impressions. ### Can you run SEO and Google Ads at the same time? Yes, and it's the optimal strategy. Google Ads delivers traffic from day one while SEO builds rankings (3-6 months). Once organic reaches the top, the ad budget can be reduced and search visibility doubles: both an ad and an organic result. ### In which languages do you manage Google Ads campaigns? We manage campaigns in Spanish, Russian and English, the studio's three working languages. Ads, negative keywords and landing pages are adapted to the required language and market. For the Spanish market we work in Spanish. Ad copy is written by a person, not auto-translated. ### What is included in Google Ads management pricing? Management pricing includes: audit and strategy, keyword and negative research, ad writing, conversion setup in Google Analytics 4, CPC bid management, ad A/B testing, reporting every 7 days and ongoing optimisation. The ad budget is paid separately and goes directly to Google. ### How much does Google Ads management cost with you? The "Start" package costs €250 per month for the work: campaigns for your services, keywords, ads and a report. You pay the click budget directly to Google; for search advertising we recommend from €300 per month. As a gift: niche and competitor audit, analytics with goals and basic remarketing. ### Is Performance Max suitable for a small business? Performance Max shows ads on its own across all Google channels and needs more data. That's why its budget guideline starts at €500 per month, higher than for search ads. We run Performance Max and Google Shopping campaigns in the "Pro" package for €590 per month. ### How much does a click in Google Ads cost? As a guide, search ads cost from €0.30 to €2.00 per click, and the Display Network from €0.05 to €0.30. The exact price depends on the niche and local competition. We calculate it from your queries in Keyword Planner before launching the campaign. ### When should you evaluate the first results of a Google Ads campaign? 7 to 14 days after launch, when statistics have built up and ROAS by keyword is visible. We adjust bids and switch off ineffective keywords. According to Google Economic Impact, each dollar spent brings in about 2 dollars of revenue on average, but every niche has its own figure. ## Other languages - RU: https://seo7.es/ru/servicios/trafico/publicidad-google - ES: https://seo7.es/es/servicios/trafico/publicidad-google ## schema.org markup ```json { "@context": "https://schema.org", "@type": "Service", "name": "Google Ads Advertising for Business", "description": "Google Ads advertising across Spain: search and display campaigns, keywords, bidding and conversion-focused optimisation. Quote within 24-48 hours.", "url": "https://seo7.es/en/servicios/trafico/publicidad-google", "mainEntityOfPage": "https://seo7.es/en/servicios/trafico/publicidad-google", "inLanguage": "en-GB", "provider": { "@type": "Organization", "name": "SEO7.ES", "url": "https://seo7.es/" }, "areaServed": "ES", "isPartOf": { "@type": "WebSite", "name": "SEO7.ES", "url": "https://seo7.es/" }, "publisher": { "@type": "Organization", "name": "SEO7.ES", "url": "https://seo7.es/" } } ```