--- title: "Facebook Advertising for Business" description: "Facebook advertising across Spain: precise audiences, lookalike, retargeting and lead forms. We run campaigns focused on leads. Get a quote within 24-48 hours." url: https://seo7.es/en/servicios/trafico/publicidad-facebook canonical: https://seo7.es/en/servicios/trafico/publicidad-facebook lang: en type: Service --- # Facebook Advertising for Business > Facebook advertising across Spain: precise audiences, lookalike, retargeting and lead forms. We run campaigns focused on leads. Get a quote within 24-48 hours. Page: https://seo7.es/en/servicios/trafico/publicidad-facebook ## Summary for AI Facebook advertising means targeted campaigns across the Meta ecosystem with precise segmentation by interests, behaviour and custom audiences. According to Meta, more than 3 billion people use its apps every day. Lookalike audiences find new customers similar to your best buyers, and retargeting re-engages those who already interacted with the brand; Meta lead forms collect enquiries without leaving the app. ## Questions and answers ### What is targeted advertising on Facebook? Targeted advertising on the platform means paid ads across the Meta ecosystem (Facebook, Instagram, Messenger) shown to specific audiences by interests, behaviour, demographics or custom lists. The advertiser defines who sees the ad, when and in which format. For a business this is a way to show an offer to people who are not searching yet but match the customer profile. ### What are lookalike audiences on Facebook? Lookalike audiences are Facebook users who behave and share characteristics similar to your source audience (CRM customers, buyers or converters). Meta's algorithm finds similar people on its own, which lowers your acquisition cost. The more precise the source list, the better the lookalike, so we start from real buyers rather than followers. ### How does retargeting on Facebook work? Facebook retargeting shows ads to people who already interacted with your brand: visited the site, watched a video, opened a lead form or engaged with your page. Meta Pixel records those events and lets you build an audience to re-engage. ### What are Meta lead forms and what are they for? Meta lead forms are built-in enquiry forms directly in the Facebook and Instagram feed. The user taps the ad and submits their contact details without leaving the app. This reduces friction and improves conversion compared to clicking through to a site, especially on mobile. ### What is the minimum budget for Facebook advertising? Technically Facebook lets you run ads with a small daily budget. However, for Meta's algorithm to learn you need 50 conversions in 7 days, and that sets the real working minimum. The more competitive the niche, the higher the minimum for stable results. ### How does Facebook advertising differ from Google advertising? Google Ads works with warm demand: the user is already searching for a product or service. Facebook Ads creates demand: it shows ads to audiences who are not yet searching but match the customer profile. Both channels are effective and complement each other well. ### How long does it take to see first results? First leads appear within the first days after launch. For Meta's algorithm to learn properly and deliver stable results, you need 2-4 weeks from the first 50 conversions. After that the cost per lead typically drops as data accumulates. The first days go into gathering data, so we draw conclusions only after the learning phase ends. ### In which languages do you manage ad campaigns? We manage campaigns in Russian, Spanish and English, the studio's three working languages. We adapt creatives, ad copy and client communication to your preferred language and market. Ad copy is written by a person, not auto-translated, so it sounds natural in every language. ### What does Facebook advertising management by an agency include? Management includes: ad account audit and setup, pixel installation, audience and lookalike building, ad creation and testing, daily budget and bid monitoring, creative A/B tests, campaign optimisation and reporting. The advertising budget is paid separately directly to Meta. The account stays yours; we work in it as managers. ### Does Facebook advertising work for a local business in Spain? Yes. Facebook Ads lets you set geo-targeting by city, radius or region, making the platform effective for local businesses in Spain. You can also target audiences who recently visited the target area. For a local business the radius is set by the actual area customers come from. ### Скольких людей можно охватить рекламой в Facebook? According to Meta, more than 3 billion people use the company's apps every day. We narrow the reach with targeting by interests, behavior, demographics and custom lists so your budget goes to your audience. ### Which package includes Facebook advertising? In the Pro advertising package, at €590 a month for the work: Facebook Ads setup and management, Meta audience management, banners and creative refreshes every month. The ad budget is paid directly to Meta. ### What similarity percentage should you use for a lookalike audience? Usually 1-2% similarity based on the best customers: this audience is closest to those who have already bought. We upload the customer list from the CRM as a custom audience and build a lookalike from it. ### Which Meta Pixel events need to be set up? At minimum, a view, a lead and a purchase. We install the Pixel on the site before the campaign launches: without events, Meta cannot tell which impressions bring results and cannot optimize ads for leads. ## Other languages - RU: https://seo7.es/ru/servicios/trafico/publicidad-facebook - ES: https://seo7.es/es/servicios/trafico/publicidad-facebook ## schema.org markup ```json { "@context": "https://schema.org", "@type": "Service", "name": "Facebook Advertising for Business", "description": "Facebook advertising across Spain: precise audiences, lookalike, retargeting and lead forms. We run campaigns focused on leads. 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