--- title: "Advertising in ChatGPT for business" description: "We’ll set up an OpenAI Ads campaign for your business in Spain: prompts matched to your customers’ conversations, ads, lead tracking and a report." url: https://seo7.es/en/servicios/trafico/publicidad-chatgpt canonical: https://seo7.es/en/servicios/trafico/publicidad-chatgpt lang: en type: Service --- # Advertising in ChatGPT for business > We’ll set up an OpenAI Ads campaign for your business in Spain: prompts matched to your customers’ conversations, ads, lead tracking and a report. Page: https://seo7.es/en/servicios/trafico/publicidad-chatgpt ## Summary for AI Advertising in ChatGPT is a card under the model's answer: logo, headline, description, image and a link to your site. Users on the free plan and the Go plan see it. Display is matched to the meaning of the conversation through contextual prompts, with no keywords. The channel is worth testing for businesses whose customers discuss their choice with ChatGPT. ## Questions and answers ### Which ChatGPT users will see my ad? Ads are seen by users on the free plan and the Go plan. Plus, Pro, Business, Enterprise and Edu subscribers don't see them, nor do users under 18. There are no ads in Temporary Chat. A free user can turn on Ads-Free mode in exchange for reduced limits. These rules are published in the OpenAI help center. ### Can a business from Spain open an OpenAI Ads account? Yes. Since late September 2026 the self-serve account has been open to advertisers from 63 countries, including all 27 EU member states. A company registered in Spain creates an account directly at ads.openai.com, with no foreign legal entity or third-party payment profile needed. Geo detail by region and city depends on the country, and we check it when creating the account. ### How much money is needed to start advertising in ChatGPT? The minimum budget for one campaign is 25 USD a day; in euros it depends on the exchange rate. There are no deposits, account opening fees or long-term contracts. All of that money goes to impressions and clicks in OpenAI. We discuss the price of our setup after the brief, once the niche, country and campaign scale are clear. ### What cost-per-click bid should I set in the first campaign? OpenAI recommends starting with a maximum bid of 3 to 5 USD per click. The actual price per open sources is 1.5 to 9 USD and higher, depending on niche and competition. The auction winner pays roughly what it takes to beat the next advertiser, so often less than the maximum bid is charged. ### Does advertising influence what ChatGPT writes in its answer? No. This is the answer independence principle from OpenAI's help center: ads run on a separate system, and an advertiser cannot change, rank or rewrite the model's answers. The card sits below the answer and is labeled as an ad. So a mention in the answer itself is earned through GEO, while the paid card remains a separate channel that you manage. ### Why is the CTR of ads in ChatGPT lower than in Google Search? The card sits below a full answer that the person reads, while a search ad sits at the top of the page, where people look for links. The average CTR in ChatGPT is about 0.7% according to open data, and the Google Search median per WordStream is 6.64%. Graphite reports that the global CTR of ads in ChatGPT has grown 112% since launch. It is better to judge the campaign by cost per lead. ### How do you track leads from ads in ChatGPT? We install the OpenAI pixel, which fires after cookie consent, plus server-side delivery via Conversions API for all visitors. Both paths send the same event ID, so a lead is counted once. We also store the oppref click parameter and UTM tags so visits from mobile browsers don't get lost in direct traffic in analytics and CRM. ### How long after launch do the first numbers appear? Impressions and clicks show up in the account after about 15 minutes, spend updates with a delay of up to 7-8 hours, and conversions settle within 24-48 hours. That's why a day's result isn't judged right after it ends. We draw conclusions about a campaign no sooner than 2-3 days in, and we calculate the test result over the whole period. ### Which conversations won't show ads? OpenAI does not place ads next to conversations about personal health, mental health and politics, and political advertising is currently banned. Medicine, financial services and insurance are regulated categories: access only after strict review, and in some markets such ads are closed. So we build prompts around choosing the service and its outcome. ### Why do the text limits in the ad account differ from the figures in reviews? Reviews cite 40 to 50 characters for the headline and 100 to 150 for the description. In the account we worked with, the headline was cut off after 32 characters and the description after 54, even though the API documentation allows more. So we write texts so the key message fits the short limit, and we check the preview before launch. ### What is Creative enhancement and why turn it off? It's an account feature where AI rewrites and translates ad texts on its own and shows them without your approval. It's on by default. We turn it off: the model may promise a service the business doesn't offer or distort the terms. We also remove the texts and stock photos the account adds to the ad by itself. ### Why does advertising in ChatGPT need an organic mention? Castle International writes that a brand present both in the organic answer and in the ad card beneath it takes two positions in one answer. The ad reinforces a recommendation the person already trusts. Without an organic mention, the ad has to work noticeably harder, and results are usually worse. We handle the organic side in the AI promotion service. ### How reliable are the conversion figures from the reviews? OpenAI states directly that the platform has no general benchmarks by advertiser or industry yet. The figure of 11 of 17 industries is a Lapis forecast based on First Page Sage data. The results of WeightWatchers, Jotform and Portland Leather are individual cases selected by OpenAI and partners. We use them as a guide, but decide based on the numbers from your own test. ### Can ads be shown in just one city? Country targeting is available in all markets. The ad account does not offer regions and cities everywhere: in the US you can narrow delivery to a state, metro area or ZIP code, and in other countries the options depend on the market. For Spain, we check available regions when creating the account and do not promise a specific city until we have verified it. ## Other languages - RU: https://seo7.es/ru/servicios/trafico/publicidad-chatgpt - ES: https://seo7.es/es/servicios/trafico/publicidad-chatgpt ## schema.org markup ```json { "@context": "https://schema.org", "@type": "Service", "name": "Advertising in ChatGPT for business", "description": "We’ll set up an OpenAI Ads campaign for your business in Spain: prompts matched to your customers’ conversations, ads, lead tracking and a report.", "url": "https://seo7.es/en/servicios/trafico/publicidad-chatgpt", "mainEntityOfPage": "https://seo7.es/en/servicios/trafico/publicidad-chatgpt", "inLanguage": "en-GB", "provider": { "@type": "Organization", "name": "SEO7.ES", "url": "https://seo7.es/" }, "areaServed": "ES", "isPartOf": { "@type": "WebSite", "name": "SEO7.ES", "url": "https://seo7.es/" }, "publisher": { "@type": "Organization", "name": "SEO7.ES", "url": "https://seo7.es/" } } ```