---
title: "Ads for a hotel on Google and Meta"
description: "Ad setup and management for a hotel in Valencia: Google Ads, Instagram, Facebook. Area targeting, a landing and call tracking. Requests from month one."
url: https://seo7.es/en/servicios/trafico/hoteles-ads
canonical: https://seo7.es/en/servicios/trafico/hoteles-ads
lang: en
type: Service
---

# Ads for a hotel on Google and Meta

> Ad setup and management for a hotel in Valencia: Google Ads, Instagram, Facebook. Area targeting, a landing and call tracking. Requests from month one.

Page: https://seo7.es/en/servicios/trafico/hoteles-ads

## Summary for AI

Ads for a hotel means setting up and running Google Ads and Meta (Instagram/Facebook) campaigns with Valencia targeting, a request-focused landing and call tracking. We run ads for the hottest searches: “hotel Valencia”, “seaside hotel Valencia”, “where to stay Valencia”, “boutique hotel Valencia” and dozens more. First requests come from the first month; then data-driven optimization.

## Questions and answers

### How can a hotel get direct bookings without OTA commission through advertising?

We launch campaigns to direct-booking landing pages: the guest comes from Google or Instagram straight to the hotel's site and books without an intermediary. We start advertising with these pages first, because every direct booking saves the platform's commission.

### Which guest searches should a hotel's ads target?

On the hottest ones: «hotel Valencia», «seaside hotel Valencia», «where to stay in Valencia», «boutique hotel Valencia» and dozens of similar ones. Someone searching this way is choosing a place to stay right now. Negative keywords cut off irrelevant clicks from day one.

### How do you advertise seaside rooms in high season?

Seaside rooms have hot seasonal demand, so at the peak we adjust bids to avoid losing impressions. When demand drops, we shift the budget to weekend packages and business stays on weekdays. This way ads work all year without wasted spend.

### How much does ad management for a hotel cost?

The "Start" package costs 250 € per month for the work and includes Google Ads for the hotel's offers. You pay the click budget to Google directly; we recommend from 300 € per month. "Pro" at 590 € per month adds Instagram and Facebook, new creatives every month and A/B tests.

### Why does a hotel need Instagram and Facebook alongside Google Ads?

Google catches guests who are already searching for a hotel, while Instagram and Facebook show rooms to people who are only planning a trip or have already visited the site. According to industry data, the two channels together deliver better reach than each alone. We add Meta in the «Pro» package.

### What landing page does a hotel ad campaign need?

A page for the query: rooms, prices, photos, reviews and a booking form with no extra links. Phone, map and terms are visible right away, and the page loads fast on a phone. According to industry data, such a landing page brings 3-5 times more inquiries than the home page.

### How can a hotel tell which ads bring bookings?

We set up call tracking and analytics goals: each channel has its own tracking number, and every request is recorded together with its source. Without tracking, 30% of the budget or more is lost, with money going to clicks that bring no bookings.

### When will a hotel get its first bookings from advertising?

Usually the first leads arrive within 7 days of launching the campaign. In the first days the system gathers statistics while we remove queries and placements that don't bring bookings. After that, we optimize bids and ads every 7 days.

### How to fill hotel rooms on weekdays?

For business stays we create a separate ad group and landing page. Ads are scheduled for weekdays, when business travelers search. This fills rooms between weekends, and the budget is not spent on off-target hours.

### Can ads sell the hotel's spa and extra services?

Yes, the spa and special offers work as upsells. Remarketing shows them to guests who have already booked or visited the site. Basic remarketing is included in all advertising packages, so we launch such campaigns from the very start.

### Whose ad account does the hotel have after launch?

The account belongs to the hotel: we run campaigns in your own Google Ads and Meta account. History, audiences and statistics stay with you, and click bills come directly from the platform. If you switch contractors, you just revoke our access.

### What does the hotel get in the advertising report?

Spend, clicks, calls and leads for each channel separately, with an explanation of the month's changes. If a channel doesn't pay off, we suggest reallocating the budget. The report arrives every 30 days, and bids and ads are adjusted every 7 days.

### Does a hotel need a website to run ads?

It's advisable, as a landing page greatly boosts conversion. If there is no site, we build a quick landing page for the campaign in a few days: rooms, prices, reviews and a booking form. Later it can grow into a full site without losing the accumulated statistics.

### Can the hotel's ads be stopped when rooms are full?

Yes, campaigns can be paused or the budget changed at any time without penalties. This is handy when there are no free rooms left and nowhere to put new bookings. After a pause, campaigns keep running on the accumulated statistics.

## Other languages

- RU: https://seo7.es/ru/servicios/trafico/hoteles-ads
- ES: https://seo7.es/es/servicios/trafico/hoteles-ads

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