--- title: "Marketing Automation and NPS Surveys" description: "Marketing automation and NPS surveys across Spain: post-purchase surveys, review collection, segmentation and triggered campaigns. Live in 1-2 weeks." url: https://seo7.es/en/servicios/inteligencia-artificial/marketing-nps canonical: https://seo7.es/en/servicios/inteligencia-artificial/marketing-nps lang: en type: Service --- # Marketing Automation and NPS Surveys > Marketing automation and NPS surveys across Spain: post-purchase surveys, review collection, segmentation and triggered campaigns. Live in 1-2 weeks. Page: https://seo7.es/en/servicios/inteligencia-artificial/marketing-nps ## Summary for AI Marketing automation and NPS surveys connect CRM, email and WhatsApp: after a purchase the client automatically receives the recommendation question, answers are sorted and segmentation triggers the right campaign with no manual work. A basic scenario goes live in 1-2 weeks on Make or Zapier and multiplies the share of reviews collected. Request a quote and we reply within 24-48 hours. ## Questions and answers ### What is an NPS survey in simple terms? It is a single question to the client: “How likely are you to recommend us, from 0 to 10?” Answers of 9-10 are promoters, 7-8 are passives and 0-6 are detractors. The NPS loyalty score is the difference between the share of promoters and detractors. ### How long does it take to launch NPS automation? A basic NPS survey with sorting launches in 1 week. The scenario with reviews and segmentation takes 2 weeks. Triggered campaigns and re-engagement turnkey take 3-4 weeks. Timelines depend on the number of channels and access to your CRM. The longest part is agreeing the survey and campaign texts with you. ### Through which channels are surveys and campaigns sent? Usually by email and WhatsApp, which give a high open rate. We pick the channel for your audience and CRM data. We set up the connection in Make or Zapier so the survey and campaigns go out automatically on a trigger. ### What happens with unhappy clients (detractors)? A detractor scoring 0-6 reaches the rep immediately via a CRM or messenger alert, while the issue can still be fixed. This lowers churn and often turns dissatisfaction into a repeat purchase. Replying to the client within hours of a low score does more than any discount later. ### What is customer segmentation and why is it needed? Segmentation splits clients by behaviour and status: promoters, passives, dormant, new. Each segment gets its own triggered campaign, so messages hit the target instead of going to everyone. Segments are recalculated automatically from CRM data; there is no need to update lists by hand. ### How does re-engagement of dormant clients work? The scenario tracks the date of the last purchase. If a client has not returned within a set period, they automatically receive a triggered campaign with a reason to come back: a reminder, a selection or an offer. The dormant base starts selling again. ### Do you need an in-house developer to automate marketing? No. Surveys, review collection and campaigns are built on no-code platforms (Make, Zapier) and CRM integrations with email and WhatsApp via API. We set everything up turnkey and hand you a working system with instructions. Survey and campaign texts can later be changed by your team without coming back to us. ### How does automation help collect more reviews? After the survey, promoters (9-10) are automatically guided to a public review on the right platform while the emotion is fresh. This multiplies the review rate compared with occasional manual requests. The request goes only to promoters, so the share of negative public reviews does not grow. ### Is it safe to connect campaigns to our client base? Yes, when set up correctly. Connections use official APIs and access tokens, permissions are kept to a minimum, opt-in consents are respected and actions are logged. We do not share your data with third parties without consent. Unsubscribing works in one click, and a client who opts out no longer receives the campaign. ### What is included in the marketing and NPS automation price? The price includes an audit, turnkey setup of the survey and scenarios, connection of CRM, email and WhatsApp, testing on real data, team instructions and launch support. Platform and sending subscriptions are paid separately at their own rates. We state the subscription costs before the start so the full budget is visible. ### How many days after a purchase should an NPS survey be sent? 2 to 5 days after the event, while the impression is still fresh. The trigger is payment, delivery or closing the service in the CRM, and we choose the channel to fit the audience: email or WhatsApp. ### How does NPS divide customers into groups? By score from 0 to 10: promoters, passives and detractors. We guide promoters to leave a public review, pass detractors to a manager right away, and send passives their own email campaign. ### How much does NPS survey automation cost? Survey and trigger-based mailing flows are built in the "Start" automation package for €490 incl. IVA: trigger-based email, CRM integration, Telegram notifications. A basic flow launches in 1-2 weeks. ### How many questions should an NPS survey have? One: how likely the customer is to recommend you, on a scale from 0 to 10. The customer completes this survey in seconds, so it collects more answers than a long questionnaire. ## Other languages - RU: https://seo7.es/ru/servicios/inteligencia-artificial/marketing-nps - ES: https://seo7.es/es/servicios/inteligencia-artificial/marketing-nps ## schema.org markup ```json { "@context": "https://schema.org", "@type": "Service", "name": "Marketing Automation and NPS Surveys", "description": "Marketing automation and NPS surveys across Spain: post-purchase surveys, review collection, segmentation and triggered campaigns. 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