--- title: "YLC Valencia: case study" description: "Online payment, a CRM and a three-language website: a language school platform in Valencia." url: https://seo7.es/en/proyecto/ylc canonical: https://seo7.es/en/proyecto/ylc lang: en type: CreativeWork --- # YLC Valencia: case study > Online payment, a CRM and a three-language website: a language school platform in Valencia. Page: https://seo7.es/en/proyecto/ylc ## Summary for AI Online payment, a CRM and a three-language website: a language school platform in Valencia. The task: replace Reservio bookings and spreadsheets with group rosters by a single system: a three-language website, online payment with contract signing, a CRM and student accounts. Your Language Club has worked in Valencia for more than seven years, and the school has 4.9 stars and 280 reviews on Google. ## Questions and answers ### How does online payment work on the Your Language Club Valencia website? Since August 12, courses and conversation club meetings can be paid for on ylcvalencia.es by card, Apple Pay or Google Pay. The contract is signed right there, the invoice arrives by email, and over the last 30 days revenue from the website grew 39% compared with the previous 30. ### How have requests from the YLC Valencia website changed? The school website started taking requests in July, and since then more arrive every month. Requests come through the level test, the course-matching quiz, the trial lesson, online groups and inquiries from companies. ### How did enrollment at Your Language Club work before the new platform? Enrollment at the school went through the Reservio service, which also held the English schedule. Group rosters were kept in the school's spreadsheet, and payments were marked there by hand. There was no online payment on the site. All of this was replaced by one system: a site in three languages, payment with contract signing, a CRM and student accounts. ### Why does the YLC Valencia website have three language versions for two business lines? The school runs two programs that can't be mixed: Spanish for Russian-speaking and English-speaking expats, and English for Spaniards. That's why the Russian and English versions of the site sell Spanish, and the Spanish version sells English. The texts of each version are written from scratch for its audience and their searches, while the catalog, schedule and database are shared. ### How does course payment work on ylcvalencia.es? The customer picks a plan and pays by card, Apple Pay or Google Pay right on the website. They sign the contract there in their own language, and the invoice arrives by email automatically. Payments are processed by Stripe. 190 documents have already been signed online. ### How does signing up for the Your Language Club conversation club work on the website? The booking page shows the conversation club's upcoming sessions for two weeks and the free spots. When a person picks a session and goes to payment, the spot is held for them for 15 minutes. The school changes the club schedule, prices and promo codes itself in the admin panel, without a developer. ### Do ChatGPT and other neural networks read the YLC Valencia website? Yes. Neural network robots make up most of all robot traffic on the website. ChatGPT-User opens pages the moment a person asks ChatGPT, the OpenAI search robot and ClaudeBot visit too, and people come to the website from ChatGPT answers. ### For which Google queries does the Your Language Club Valencia site rank in the top five? Over the 28 days from September 19 to October 16, the site appeared for 930 queries, 274 of them in the top five and 185 in the top three. Among them are «estudiar español en valencia» at position 1.1, «escuela ingles valencia» at position 1.2 and «academias de inglés en valencia para adultos» at position 2.3. ### Are YLC Valencia website pages in Google search, and why are they visible? Almost all pages in the school's sitemap are in Google search. The site is built on Next.js with server-side rendering: the page arrives ready, and Google and AI crawlers read it in full without running JavaScript. Schema.org microdata and an llms.txt file make the school, courses, FAQs and navigation clear. ### How much faster did the Your Language Club site become on a phone? The main screen on mobile now appears in 3.3 seconds instead of 5.6, and the page got a third lighter: from 774 to 509 KB. The Google PageSpeed score rose from 59 to 91 on mobile and from 96 to 100 on desktop. Meanwhile, more than half of site visitors come from mobile. ### What is stored in the CRM built for Your Language Club? Group rosters, schedules, attendance and payments, previously kept in the school's spreadsheet, moved into its own CRM on Express and Prisma. Data access is closed by default: every API endpoint checks the role, and an audit runs with every release. ### What do YLC Valencia students get medals for in their personal account? Your Language Club student accounts have medals: they are awarded for first steps and for each level completed. Besides medals, the student account has a schedule and materials, and teachers have their own account. ### What does Your Language Club receive in the Monday email and what does the site watchdog do? Every Monday the school gets an email with the week's results: visitors, leads, revenue, search queries and what broke. A watchdog checks the site every hour and sends a message if leads drop to half of the usual level. Every new lead goes straight to the school's work chat, so no inquiry gets lost. ### How long did it take to build the YLC Valencia platform? Work started on May 13, 2026. The first requests from the site arrived on July 3, and online payment launched on August 12. Since then the site has been improved every week without interrupting bookings. The system itself suggests topics for new articles based on real Search Console queries, and before every release automated tests check forms, notifications, promo codes and amounts. ## Other languages - RU: https://seo7.es/ru/proyecto/ylc - ES: https://seo7.es/es/proyecto/ylc ## schema.org markup ```json { "@context": "https://schema.org", "@type": "CreativeWork", "name": "YLC Valencia: case study", "description": "Online payment, a CRM and a three-language website: a language school platform in Valencia.", "url": "https://seo7.es/en/proyecto/ylc", "mainEntityOfPage": "https://seo7.es/en/proyecto/ylc", "inLanguage": "en-GB", "isPartOf": { "@type": "WebSite", "name": "SEO7.ES", "url": "https://seo7.es/" }, "publisher": { "@type": "Organization", "name": "SEO7.ES", "url": "https://seo7.es/" } } ```