--- title: "Sila Soznaniya (website): case study" description: "4 times more trainings and 25+ participants in each: 50+ pages on Tilda for the \"Sila Soznaniya\" center." url: https://seo7.es/en/proyecto/yanatarasova canonical: https://seo7.es/en/proyecto/yanatarasova lang: en type: CreativeWork --- # Sila Soznaniya (website): case study > 4 times more trainings and 25+ participants in each: 50+ pages on Tilda for the "Sila Soznaniya" center. Page: https://seo7.es/en/proyecto/yanatarasova ## Summary for AI 4 times more trainings and 25+ participants in each: 50+ pages on Tilda for the "Sila Soznaniya" center. The task: give each training of the «Sila Soznaniya» center its own place in search and get a flow of participants without paid advertising. The training center had hit a ceiling familiar to many in this niche: there are many programs, but people find them by chance, through word of mouth and social media. ## Questions and answers ### How did the frequency of "Sila Soznaniya" trainings change after the launch of yanatarasova.ru? Before the site launched, the training center «Sila Soznaniya» held one training every two months. After yanatarasova.ru reached organic search, trainings began to take place every weekend. The project card estimates this growth as a 4x increase in the number of trainings, and all of it came without paid advertising. ### How many participants started attending the training sessions of the "Sila Soznaniya" center? Previously about 10 people attended a training at the «Sila Soznaniya» center, and enrollment was unpredictable because people found the programs by chance, through word of mouth and social media. After the launch of the Tilda site and search promotion, a single training has 25 participants or more, roughly two and a half times as many. ### Why was a separate landing page made for each training on yanatarasova.ru? A general site with a list of programs did not solve the center's task. People search for a specific direction and their own problem, so a general query like "trainings in Moscow" helps them little. Each "Sila Soznaniya" training got its own page with its own text, its own search queries and its own signup form, so people land straight on the right program. ### How many pages does the website of the training center "Sila Soznaniya" have? The yanatarasova.ru site was built from scratch and has more than 50 pages. Most of them are training landing pages, one for each program. There is also an "About the project" section and contacts. All pages share one style and have a responsive layout, and sign-up forms are placed on every landing page. ### Why did "Sila Soznaniya" give up paid advertising when promoting its website? The center deliberately did not use paid advertising: it needed a flow of clients that doesn't vanish when the ad budget is switched off. So yanatarasova.ru was promoted only through organic search in Russia. Ad spend over the whole period is zero, and all the growth in trainings and participants came from organic traffic. ### What platform is yanatarasova.ru built on and what was done on it? The website of the «Sila Soznaniya» training center is built on Tilda. On this platform the studio made more than 50 pages with a unified style, blocks for each training, sign-up forms and contacts. Responsive layout is set up on all pages, so the landing pages look neat on different devices. After publication, access to the site was handed over to the client. ### What SEO work was done for the "Sila Soznaniya" website? For yanatarasova.ru we set up optimization for organic search in Russia. We filled the pages with copy and wrote meta tags, headings and descriptions. Each training landing page targets its own queries, tied to the name of the program and the problem the person comes with. Promotion was organic only, with no paid advertising channels. ### Where did Sila Soznaniya training participants come from before the site existed? Before yanatarasova.ru launched, the training center had no single place for promotion. It had many programs, but people found them by chance: through word of mouth and social media. Because of this, the center hit a ceiling: one training every two months, about ten participants and no predictability in enrollment. After the launch, organic search became the main source. ### What does technical support for yanatarasova.ru include? After launch, the studio continues to run the Sila Soznaniya website. Maintenance includes regular content updates, above all new trainings and dates, keeping the site working, improvements at the client's request, and monitoring of results. Thanks to this, new programs and the schedule appear on the site without the center having to get involved, and the site keeps developing after handover. ### How did the work on the Sila Soznaniya website go, stage by stage? The work went in five stages. First, the brief and structure: the list of trainings, page types, navigation. Then design and assembly of more than 50 pages on Tilda. Third stage: content and SEO with texts, meta tags and descriptions. Fourth: launch with link and form checks. Fifth: ongoing technical support for the site. ### What was the hardest part of the yanatarasova.ru project? The Sila Soznaniya project had two difficulties. The first was the scale of content: more than 50 landing pages had to be built on Tilda while keeping a consistent style. The second was promotion: the site had to reach organic search across Russia without relying on paid advertising, which the center deliberately did not use. ### How does signing up for trainings work on the yanatarasova.ru website? Each training landing page on yanatarasova.ru has its own sign-up form. A person who arrives from a search about a specific program lands on the right program page, reads about it and submits a request right away. Before launch, the studio separately tested all forms and links on the site. ### Who is the client of the yanatarasova.ru project and what work was done for them? Project client: Yana Tarasova's Power of Consciousness training center. The center has many programs, and each has its own page on yanatarasova.ru. The SEO7 studio built the center's corporate website from scratch, brought it to organic search in Russia and took the site on for ongoing technical support. ### Which "Sila Soznaniya" metrics changed while working with the SEO7 studio? Several of the center's indicators changed during the work. Frequency: trainings run every weekend instead of once every two months. Attendance: 25 people or more instead of about ten. Traffic source: organic search instead of word of mouth and social media. Ad spending stayed at zero, and the site is on technical support. ## Other languages - RU: https://seo7.es/ru/proyecto/yanatarasova - ES: https://seo7.es/es/proyecto/yanatarasova ## schema.org markup ```json { "@context": "https://schema.org", "@type": "CreativeWork", "name": "Sila Soznaniya (website): case study", "description": "4 times more trainings and 25+ participants in each: 50+ pages on Tilda for the \"Sila Soznaniya\" center.", "url": "https://seo7.es/en/proyecto/yanatarasova", "mainEntityOfPage": "https://seo7.es/en/proyecto/yanatarasova", "inLanguage": "en-GB", "isPartOf": { "@type": "WebSite", "name": "SEO7.ES", "url": "https://seo7.es/" }, "publisher": { "@type": "Organization", "name": "SEO7.ES", "url": "https://seo7.es/" } } ```