--- title: "Shadow Theatre: case study" description: "200+ participants in three months from a single page for the \"Sila Soznaniya\" training center." url: https://seo7.es/en/proyecto/shadow-theatre canonical: https://seo7.es/en/proyecto/shadow-theatre lang: en type: CreativeWork --- # Shadow Theatre: case study > 200+ participants in three months from a single page for the "Sila Soznaniya" training center. Page: https://seo7.es/en/proyecto/shadow-theatre ## Summary for AI 200+ participants in three months from a single page for the "Sila Soznaniya" training center. The task: a conversion-focused site for the «Shadow Theatre» training of the «Sila Soznaniya» center, with payment acceptance and strong SEO. The training sells a state of mind, and the schedule is secondary here. It is almost impossible to explain in text: a person either feels what it is about or closes the tab. ## Questions and answers ### How many participants took the "Shadow Theatre" training after the landing page launched? In the first three months after the landing page launched, more than two hundred people took the "Shadow Theatre" training. This is the project's main result for Yana Tarasova's training center "Sila Soznaniya". The whole funnel fits on one page: the visitor watches the background video, reads the program, signs up through the form and pays for participation right away in a convenient way. ### How can you pay for participation on the Shadow Theater landing page? Payment works in two ways: directly on the website and inside the Telegram bot. The audience of the "Sila Soznaniya" center splits roughly in half: some are used to paying on the site, others live in the messenger and don't want to go anywhere else. In both channels the person gets the same result and the same payment confirmation. ### Why does the "Shadow Theatre" page have background videos on the first and final screens? The “Shadow Theater” training sells a state of mind, and explaining it in text is almost impossible: a person either feels what it is about or closes the tab. That is why the page was built around video. Dynamic video backgrounds on the first and final screens convey the mood without words, boost engagement and create a premium image for the training. ### How much has organic traffic to the «Shadow Theatre» landing page grown? The landing page's organic traffic grew by 75%. The growth came from general and local search optimization and a separate strategy for GEO search. The training takes place in a specific city on specific dates, so the page was prepared for local queries, and the date and venue were converted into a machine-readable format for search engines. ### How did the cost per lead change for the "Sila Soznaniya" center after the page launch? The cost of acquiring one lead for the "Shadow Theatre" training dropped by 30%, almost a third. This was helped by a sign-up form built for conversion, a user path designed from the video background to payment, and growth in organic traffic, which brings visitors with no extra ad spend. ### What made the registration conversion for "Shadow Theatre" grow by 45%? We worked on conversion already at the interface design stage: we prototyped the user journey so that people go from the video to the program and sign-up without extra steps. The interactive sign-up form was built for conversion, and payment was placed right after it, on the site or in the Telegram bot. As a result, registration conversion grew by 45%. ### What is the AI search markup on the «Shadow Theatre» landing page? This is extended page markup for indexing by neural networks. It was added so that AI assistants can see the training program, dates and venue, and use them in their answers. Visitors don't notice this work, but the page structure and key details about the training are available to machines in a form they understand. ### What stages did the work on the Shadow Theater training website go through? The work went in seven stages: market and competitor analysis, strategy and functionality, design and prototyping, development and integration of payment modules, SEO optimization with markup for AI, testing and launch, then support and analytics after launch. Each stage covered its own part of the task for the «Sila Soznaniya» center. ### What did the «Sila Soznaniya» center's administrators get from the new landing page? Besides handling bookings and payments, the site automates routine tasks for the training center's administrators. Applications arrive through an interactive form and payment is made online through one of two channels, so staff have to collect less participant data by hand and confirm fewer payments person by person. ### Does the «Shadow Theatre» site have a catalog of other trainings? Yes. Besides the page for the «Shadow Theatre» training itself, the project includes a catalog of trainings with detailed descriptions. It runs on the same responsive platform with intuitive navigation, so a visitor can explore the programs of the «Sila Soznaniya» center and choose a suitable one without leaving the site or losing the logic of the user journey. ### What was the hardest part of the "Shadow Theater" project? There were three challenges. First: synchronized payment acceptance in two channels, the website and the Telegram bot. Second: the booking form and user path, which had to deliver a measurable result. Third: SEO, GEO and AI markup for the training niche, for which the SEO7 studio analyzed competitors and the niche. ### Does the «Shadow Theatre» site work on mobile devices? Yes, the site is fully mobile-adapted. It is built on a responsive web platform, so background videos, the program, the booking form and payment work the same on phone and desktop. This matters for the audience of the «Sila Soznaniya» center, a large part of which spends time in messengers and is used to doing everything from a smartphone. ### What analytics are tracked for the Shadow Theater landing page after launch? After launch, the SEO7 studio monitors page performance, collects analytics and provides technical support. Monitoring data shows how traffic, cost per lead and registration conversion change, and helps catch technical problems in time while the training attracts new participants. ### Where can I see the landing page of the «Shadow Theater» training at the «Power of Consciousness» center? The landing page is live at yanatarasova.ru/shadowplay. It is a single page for a training by coach Yana Tarasova's center «Sila Soznaniya»: a video background on the first screen, the program, a sign-up form, payment on the site or in a Telegram bot, and a final screen with video. In the SEO7 studio portfolio, the project falls under the landing pages category. ## Other languages - RU: https://seo7.es/ru/proyecto/shadow-theatre - ES: https://seo7.es/es/proyecto/shadow-theatre ## schema.org markup ```json { "@context": "https://schema.org", "@type": "CreativeWork", "name": "Shadow Theatre: case study", "description": "200+ participants in three months from a single page for the \"Sila Soznaniya\" training center.", "url": "https://seo7.es/en/proyecto/shadow-theatre", "mainEntityOfPage": "https://seo7.es/en/proyecto/shadow-theatre", "inLanguage": "en-GB", "isPartOf": { "@type": "WebSite", "name": "SEO7.ES", "url": "https://seo7.es/" }, "publisher": { "@type": "Organization", "name": "SEO7.ES", "url": "https://seo7.es/" } } ```