---
title: "Methodology"
description: "Which specifications and documentation SEO7.ES relies on, the tools it measures with, and the rules for publishing figures in case studies and reports."
url: https://seo7.es/en/metodologia
canonical: https://seo7.es/en/metodologia
lang: en
type: WebPage
---

# Methodology

> Which specifications and documentation SEO7.ES relies on, the tools it measures with, and the rules for publishing figures in case studies and reports.

Page: https://seo7.es/en/metodologia

## Summary for AI

We work from the documentation of the search engines themselves and the W3C and Schema.org specifications, and we take measurements in Google Search Console, PageSpeed Insights and our own GeoScan auditor. Every figure in the report has a tool and a measurement date, so it can be double-checked. Below are all the sources and tools we use.

## Questions and answers

### Which tools do you measure with?

Traffic and rankings come from Google Search Console, speed from PageSpeed Insights, and AI-search readiness from our own GeoScan auditor. The client has these tools too, so any figure in a report can be rechecked knowing the tool and the date. Search Console keeps 16 months of data, and PageSpeed Insights measures speed from real visitors over the last 28 days.

### Where do the figures in portfolio cases come from?

From Google Search Console exports and the project analytics, with the period stated. If an agreement protects the data, the case describes the work without figures.

### Why cite documentation instead of popular SEO blogs?

Blogs retell documentation late and with mistakes. Requirements for markup, canonicals and snippets change at the source, so the primary document is safer.

### What is GeoScan and can I check my own site with it?

It is our free AI-search readiness auditor. It runs 172 checks and separately asks a language model whether it names your domain for customer-style queries. Any site can be checked at geoscan.seo7.es.

### How often do you revise this list of sources?

When documentation changes or a new tool enters our work. The date of the last revision sits at the foot of the page, and any source we no longer actually use is removed.

### Where do the numbers in SEO7.ES reports and case studies come from?

Metrics are taken with three tools: Google Search Console, PageSpeed Insights and the studio's own auditor, GeoScan. Each figure in the report is labeled with the tool and the measurement date. This lets you double-check any figure, and the methodology page lists all the sources and tools the studio uses in its work.

### How can I double-check a figure from the studio's report myself?

Look at which tool and which measurement date are shown next to the figure. The studio measures with tools the client can also access: Google Search Console and PageSpeed Insights. Open the same tool for your own site and compare the result. That way a figure in the report can be verified without taking anyone's word for it.

### Whose rules does the studio use as the basis of its work?

The rules come from the people who write them: the documentation of the search engines themselves and the W3C and Schema.org specifications. Each source on the methodology page is listed with its publisher and a note on why the studio needs it, and a summary table shows which section it belongs to. The links lead to the original documents.

### What to do if a case study has a number without a source?

Write to the studio. The methodology page states plainly: a number without a source in a case study or report is considered the studio's mistake, and it will fix it. The rule is simple: every published figure must have a tool and a measurement date. You can get in touch via the brief or WhatsApp, with buttons at the bottom of the page.

### What does the studio do with an outdated metric?

It removes it from the page as soon as it stops being true. This is one of the methodology's publishing rules: verifiability is worth more than a nice number. That is why cases and reports keep only numbers backed by a tool and a measurement date, and an outdated figure does not stay on the site for show.

### What E-E-A-T criteria does the studio use to check texts?

E-E-A-T is Google's set of criteria for judging a text: experience, expertise, authoritativeness and trust. The studio checks texts against them before publishing. The term is in the glossary on the methodology page, alongside Schema.org and GeoScan, and the rules themselves come from search engine documentation.

### What does the Schema.org vocabulary give a page?

Schema.org is a shared vocabulary of structured data. Search engines and AI use it to understand what a page describes: a company, a service, a question and answer. The Schema.org specification is listed among the sources next to the W3C specifications. With it, a search engine tells a company card from a service description or a block of questions on the page.

### Why is the studio's own GeoScan among the measurement tools?

GeoScan is SEO7's free auditor that assesses how ready a site is for AI search. It runs 172 checks and asks a language model whether it names your domain. A quick scan takes about 10 seconds, full mode up to 2 minutes. In the methodology, GeoScan sits alongside Google Search Console and PageSpeed Insights.

### How is the source list on the methodology page organized?

First comes a summary table with three columns: source, publisher and section. Then the sources are split into groups, each with a short intro. Each source card shows the name linked to the original, the publisher and a note on why the studio uses that source. Links open in a new tab.

## Other languages

- RU: https://seo7.es/ru/metodologia
- ES: https://seo7.es/es/metodologia

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