---
title: "AI Brand Visibility Audit: Measure Your Share of Model"
description: "Learn how to measure Share of Model in AI assistants like ChatGPT. Practical guide with tools and steps for your brand in Spain."
url: https://seo7.es/en/blog/ai-seo-blog/ai-brand-visibility-audit-measure-share-of-model
canonical: https://seo7.es/en/blog/ai-seo-blog/ai-brand-visibility-audit-measure-share-of-model
lang: en
type: BlogPosting
---

# AI Brand Visibility Audit: Measure Your Share of Model

> Learn how to measure Share of Model in AI assistants like ChatGPT. Practical guide with tools and steps for your brand in Spain.

Page: https://seo7.es/en/blog/ai-seo-blog/ai-brand-visibility-audit-measure-share-of-model

## Summary for AI

Share of Model measures your brand's presence in AI responses. To audit it: 1) Define 10-20 key questions for your sector. 2) Query ChatGPT, Bard and Bing Chat. 3) Count mentions of your brand against the competitors. 4) Calculate the percentage. Tools like Brand24 or Semrush help. In Spain, bet on localized content and structured data.

## Questions and answers

### What is Share of Model?

It is the metric that measures how often your brand appears in responses from AI assistants like ChatGPT, Bard, or Bing Chat, compared to competitors.

### How is Share of Model calculated?

It is calculated by dividing the number of times your brand is mentioned in AI responses by the total responses analyzed, multiplied by 100.

### What tools can I use to measure Share of Model?

You can use Brand24, Semrush, MarketMuse, or perform manual queries. There are also APIs from OpenAI and Google.

### Why is Share of Model important for my business in Spain?

Because more and more users consult AI to make decisions. If you don't appear, you lose potential customers to competitors who do.

### How can I improve my Share of Model?

Improve your E-E-A-T authority, update content, use structured data, get quality backlinks, and create localized content for Spain.

### How often should I audit my Share of Model?

We recommend a monthly audit to detect changes in model responses and adjust your strategy.

### Does Share of Model replace traditional SEO?

No, it complements it. Traditional SEO still matters, but now you also need to optimize for generative AI.

### Which AI assistants should I include in the audit?

Include ChatGPT (OpenAI), Google Bard, Bing Chat (Microsoft), and Claude (Anthropic). They are the most used in Spain.

### How does localized content affect Share of Model?

AI values geographic relevance. Including references to Valencia, Spain, local regulations, and success stories increases your chances of being mentioned.

### What role do structured data play in Share of Model?

Structured data (schema.org) help models understand your content, improving the likelihood of being cited in responses.

### Can Share of Model be measured for any sector?

Yes, any sector can measure it. You just need to define relevant questions for your niche and audit the responses.

### How long does it take to see results when optimizing for Share of Model?

It depends on competition and your website's authority. With a solid strategy, you can see improvements in 2-3 months.

### Do you offer Share of Model audit services at SEO7.ES?

Yes, we perform complete AI visibility audits for your brand. Request your quote and we will respond within 24-48h.

### What steps make up a Share of Model audit?

Collect 10-20 key questions in your industry, ask them to ChatGPT, Bard and Bing Chat, count mentions of your brand and competitors and work out the percentage. Brand24 or Semrush can help, and in Spain it pays to focus on localized content and structured data.

## Other languages

- RU: https://seo7.es/ru/blog/ai-seo-blog/ai-brand-visibility-audit-measure-share-of-model
- ES: https://seo7.es/es/blog/ai-seo-blog/ai-brand-visibility-audit-measure-share-of-model

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